Labour Market Information

Bringing Labour Market Perspectives to TTRA

Tourism HR Canada is delighted to announce that Ying Zhou, Research Analyst, has been selected to join the board of directors for the Travel and Tourism Research Association (TTRA), Canada Chapter. The non-profit organization is dedicated to individuals interested in advancing the quality and effectiveness of tourism research and marketing and fosters the value and […]

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Photo credit: Indigenous Tourism Alberta

Indigenous Tourism Narratives: Stories We’ve Ignored

Photo credit: Indigenous Tourism Alberta Over the past few years, Tourism HR Canada has been involved in multiple perception and sentiment studies around tourism as a place of work, including national surveys and several regional studies conducted through its portfolio of consulting projects. A close demographic analysis of the responses has produced two contrasting profiles

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Strong Employment Performance in Food and Beverage Services Pulls Sector into Growth

Canadian Tourism Labour Market Snapshot The tourism sector[1] in December saw an overall slight increase in both labour force and employment over the previous month[2], but was still substantially below 2019 levels on both indices. It is clear, however, that this relative strengthening is almost entirely carried by food and beverage services, which saw strong

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Policy Shifts Take Aim at Worker Shortfall

A number of recent announcements from the Government of Canada address the ongoing labour shortage impacting employers across the country. Compared to the same month pre-COVID, tourism’s labour force has 154,800 fewer individuals, despite increasing demand for travel products and services. This gap impacts service levels, contributes to worker burnout, and impedes the full recovery

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Tourism Workforce Dips Slightly, Hours Worked Increase

Canadian Tourism Labour Market Snapshot Overall, the tourism sector[1] in November saw a decreased performance relative to the previous month, across the three key indices of labour force, employment, and unemployment. The only notable exception was in transportation, which improved across all three. The total number of hours worked increased, continuing to narrow the gap

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Help Shape Recovery Planning: Compensation Study Now Open

Tourism HR Canada is conducting a compensation study for the Canadian tourism and hospitality sector. Our aim is to get a comprehensive picture of how tourism business operators think about compensation within the context of COVID-19 recovery, and the ongoing labour crunch affecting the sector. The data that we collect will help develop a profile

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Hybrid Work on the Rise—Is There a Fit for Tourism?

Working from home and hybrid work were necessities in many industries throughout the pandemic, and numerous employers have continued to offer these options. Tourism employment provides much less opportunity for this type of work, however roles within tourism operations—finance, marketing, HR, and others—could see these arrangements become more sought after. With stiff competition for labour,

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Modest Increase for Tourism Labour Force

Canadian Tourism Labour Market Snapshot On the whole, the tourism sector[1] remained relatively stable compared to September, although that sectoral stability is masking some shifts at the industry group level[2]. Across the sector, there were modest increases in the labour force and in employment, and the total hours worked continued to narrow the gap between

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An Uneven Recovery: Tourism Employment Profiles

Tourism HR Canada has released a series of resources to provide snapshots of tourism employment recovery. These four profiles share national and regional employment demand projections, as well as more detailed looks at labour market information for three key demographic groups: immigrants, Indigenous peoples, and youth. Findings from Tourism HR Canada’s report Canadians’ Attitudes Toward

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Tourism HR Canada Strengthens Labour Market Intelligence Team

Tourism’s recovery demands timely labour market research and analysis to inform smart, strategic programs and policies. As the trusted source for this data, Tourism HR Canada is pleased to announce the expansion of its Labour Market Intelligence team, as it welcomes a new Vice-President and a new Director. Isabelle de Bruyn will lead the team

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