Tourism HR Canada is a pan-Canadian organization with a mandate aimed at building a world-leading tourism workforce. Tourism HR Canada facilitates, coordinates, and enables human resource development activities that support a globally competitive and sustainable industry and foster the development of a dynamic and resilient workforce.
To achieve this mandate, the organization responds to various labour market issues and invests in programs deemed necessary to address needs; for example:
Skills, productivity, job design
- Identify required skills, conduct research
- Design workplace training for skills upgrading
- Look at skills mismatches (e.g., supply/demand, skills attrition/obsolescence, skills deficits/surpluses, under-utilized skills)
Supply, attraction and retention
- Promote jobs opportunities and tourism careers
- Articulate career paths
- Provide tools and guidance for employers
- Recognize ‘Employers of Choice’ who are exemplary with practice
Learner and labour mobility
- Develop qualifications frameworks
- Provide tools to facilitate valuation and credit transfer
- Establish recognition and reciprocity agreements with foreign credential-granting bodies
Labour market/human capital strategies
- Conduct research
- Develop plans
- Facilitate policy discussion
Professional standards
- Set competency standards
- Promote training standards
- Define required competencies
Employer investments in training
- Promote and support employer investments in employee training and professional development
- Demonstrate return on training investment
- Improve training culture
Improved curriculum to respond to market demands
- Set guidelines for use by educators
- Conduct research on skills in demand
- Engage in academic advisory committees
- Ensure graduates are better prepared and fit for employment demands
Quality assurance, program accreditation, rating programs
- Set quality standards
- Accredit programs
- Conduct quality audits
Facilitate policy discussions
- Host forums
- Contribute to industry consultation events
- Participate in public policy consultation events
Labour market adjustments
- Develop plans to address local/regional needs
- Assess business and community labour markets