Labour Market Information

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Charting a Course for Growth: Employment Data Update

On June 7, Statistics Canada will be releasing the Tourism Human Resource Module (T-HRM), a comprehensive employment database commissioned by Tourism HR Canada. This latest iteration will have data from 2009 to 2022, and includes employment data through the lenses of gender, immigration status, education level, work type (full-time or part-time), and wages. This first […]

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Breaking Down Silos

Occupational Concentration and Diffusion Across Tourism Industry Groups It’s easy to fall into the habit of siloed thinking when it comes to the tourism workforce. There are five industry groups (accommodations, food and beverage services, recreation and entertainment, transportation, and travel services). Each one is characterized by a particular specialism, and these different areas of

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Canadian Tourism Labour Market Snapshot: April 2024

Food and Beverage Services Pulls Sector into Growth Overall, the tourism sector[1] in April saw slight labour force growth from the previous month[2], driven primarily by increases in food and beverage services, and supported by smaller increases in transportation. The sector was in a generally stronger position than in April 2023, but remained below 2019

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10 Reasons Why 10 Percent Matters

Tourism touches everyone—and can transform communities Tourism is big business. Around 10% of working Canadians work in tourism, whether or not they realize it. The tourism workforce is 2 million strong, working in 113,000 businesses across the country. Between accommodations, food and beverage services, recreation and entertainment, transportation, and travel services, tourism industries generate over

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Symposium on Seasonal Employment in Quebec: Between Best Practices and Innovation

The Symposium on Seasonal Employment (Chantier sur la saisonnalité) was held March 28 in the beautiful Quebec City region, at Lac-Beauport. Under the theme “Working with the seasons: HR innovations and solutions”, representatives from five business sectors—tourism, forestry, agriculture, fisheries, and horticulture—shared and discussed initiatives and best practices implemented to meet the many challenges posed

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Canadian Tourism Labour Market Snapshot: March 2024

Tourism Labour Force Contracts Slightly The tourism sector[1] in March saw an overall slight decline over the previous month[2], with contractions of less than 1% across labour force and employment, and an increase of less than 1% in unemployment. The sector was in a stronger position than in March 2023, but remained slightly below 2019

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Canadian Tourism Labour Market Snapshot: February 2024

Tourism Workforce Accelerates After Sluggish Start to 2024 Overall, the tourism sector[1] in February saw increases over the previous month[2], with growth in employment (+2.6%) outpacing that in the labour force (+2.4%). The sector was in a stronger position than in February 2023, but remained around 1-2% below 2019 levels on both indices. At the

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Canadian Tourism Labour Market Snapshot: January 2024

New Year Off to a Slow Start Overall, the tourism sector[1] in January saw a substantial slowdown over the previous month[2], with all industries other than transportation seeing contraction in both labour force and employment. The sector was in a slightly better position than it was in January 2023, but remained below 2019 levels. At

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Expectations of Tourism Service Quality

Tourism HR Canada periodically gauges traveller sentiment towards Canada as a tourism destination. This survey exercise was last carried out in late 2021, when the investigation focused mainly on perceptions of service delivery in the context of disruptions due to the COVID-19 pandemic. Since then, travel restrictions have all but disappeared, and most of us

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