Over the past three years, Tourism HR Canada’s research team has been closely monitoring and studying the shifting dynamics of the tourism workforce as the sector continues its post-COVID recovery. This work has involved a number of parallel and concurrent…
Ahead of Difficult Times, Tourism Growth Slows The Canadian economy faces a rocky road ahead, in the face of unprecedented disruptions to the geopolitics of North America, and indeed around the world. The impacts that the coming changes will have…
In December 2023[1], tourism businesses made up 6% of all businesses in Canada, employed 9.9% of all working Canadians, and accounted for around 3.8% of the national GDP (of which around 1.6 percentage points were attributable to tourism spending, and…
Canada’s tourism sector relies on timely, meaningful insights into employment data to help to secure the skilled, diverse workforce needed to strengthen Canada’s place as a top-tier global destination. Two of the country’s leading providers of tourism intelligence, Destination Canada…
Two of the most common myths around tourism employment are that it is (a) mainly for young people, and (b) low-paid and unreliable. In other words, tourism doesn’t offer careers, it only offers short-term jobs for a transient and inexperienced…
Recreation and Entertainment Pulls Sector Above 2019 Levels The tourism sector[1] in January 2025 saw a general decrease in labour force and employment over the previous month[2]. Employment saw a larger decrease than labour force, although both were modest (-1.4%…
The tourism workforce is an inherently diverse group. In 2021, the gender split matched that across the entire Canadian working population, but tourism employed a greater share of youth, immigrants, non-permanent residents, members of visible minorities, and speakers of multiple…
Tourism HR Canada’s Research Advisory Council will bring together key players from across the tourism ecosystem two to four times a year, to ensure labour market intelligence and general research activities continue to meet the sector’s needs. Tourism HR Canada…
Tourism Sector Shows Improvement and Stabilizes The tourism sector[1] in December 2024 saw modest growth over the previous month[2], in both labour force (+1.4%) and employment (+1.9%). The sector was in a stronger position than last year, but remained between…
Tourism HR Canada congratulates the Tourism Industry Association of Canada (TIAC) on hosting yet another hugely successful Tourism Congress. Held this year in Vancouver, the event brought together tourism champions from across Canada to discuss key issues impacting the sector,…
Tourism HR Canada partnered with Skift Advisory (formerly Twenty31), a globally recognized market research firm with a deep expertise in tourism, to collect some perceptual information about how visitors think about service standards in Canadian tourism. The first survey reached…
The Mid-Season Slump Returns The tourism sector[1] in November 2024 saw a moderate contraction from October[2], with labour force falling by around 32,000 people (-1.4%) and employment by around 44,000 (-2.1%). Both were in a stronger position than last year,…
