Tourism HR Canada is a pan-Canadian organization with a mandate aimed at building a world-leading tourism workforce. Tourism HR Canada facilitates, coordinates, and enables human resource development activities that support a globally competitive and sustainable industry and foster the development of a dynamic and resilient workforce.

To achieve this mandate, the organization responds to various labour market issues and invests in programs deemed necessary to address needs; for example:

Skills, productivity, job design

  • Identify required skills, conduct research
  • Design workplace training for skills upgrading
  • Look at skills mismatches (e.g., supply/demand, skills attrition/obsolescence, skills deficits/surpluses, under-utilized skills)

Supply, attraction and retention

  • Promote jobs opportunities and tourism careers
  • Articulate career paths
  • Provide tools and guidance for employers
  • Recognize ‘Employers of Choice’ who are exemplary with practice

Learner and labour mobility

  • Develop qualifications frameworks
  • Provide tools to facilitate valuation and credit transfer
  • Establish recognition and reciprocity agreements with foreign credential-granting bodies

Labour market/human capital strategies

  • Conduct research
  • Develop plans
  • Facilitate policy discussion

Professional standards

  • Set competency standards
  • Promote training standards
  • Define required competencies

Employer investments in training

  • Promote and support employer investments in employee training and professional development
  • Demonstrate return on training investment
  • Improve training culture

Improved curriculum to respond to market demands

  • Set guidelines for use by educators
  • Conduct research on skills in demand
  • Engage in academic advisory committees
  • Ensure graduates are better prepared and fit for employment demands

Quality assurance, program accreditation, rating programs

  • Set quality standards
  • Accredit programs
  • Conduct quality audits

Facilitate policy discussions

  • Host forums
  • Contribute to industry consultation events
  • Participate in public policy consultation events

Labour market adjustments

  • Develop plans to address local/regional needs
  • Assess business and community labour markets

Certified Culture Leader

We are proud to be a certified Canadian Workplace Culture Leader.

Tourism HR Canada has been certified as a Canadian Workplace Culture Leader for our exceptional organizational culture based on anonymous employees’ feedback. We are proud that our people-first values are recognized and lived by our team. 

We are excited to build on and further develop our exceptional workplace culture with our people, customers, partners, and community. We look forward to using the data, report, and actionable insights provided by the Canadian Workplace Culture Index to continue to enhance our exceptional workplace culture.