Tourism HR Canada

Scenic landscape on water with mountains in the horizon with a blue sky. There is a canoe floating across the water with people in it.

Pathways to Indigenous Market Readiness

Indigenous tourism continues to grow, with new partnerships and initiatives supporting the promotion of authentic, meaningful experiences across Canada. Domestic and international travellers show increasing interest in partaking in these experiences, and the significance of Indigenous tourism’s role in reconciliation cannot be understated. With this high level of demand, there is ample opportunity for business […]

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Service Canada Launches New EI Benefits Estimator

Employment Insurance (EI) is an insurance-based program that provides temporary income support in the event of a job loss or other life event. It has formed an important part of Canada’s social safety net since its implementation in 1940. To help people who are seeking information and understanding about potential EI financial assistance provided by

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Two baristas in a coffee shop, with one training the other. In the bottom right is the logo for Propel.

In Their Words: How Propel Is Supporting Tourism Businesses

In just over three years, the Propel Student Work Placement Program has connected hundreds of employers and students across Canada for a wide variety of tourism-related roles. Funded by the Government of Canada and coordinated by Tourism HR Canada, Propel connects employers with post-secondary students looking to complete a work-integrated learning (WIL) placement as part

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International Travellers’ Service Expectations

In an earlier article, we presented some highlights of a survey carried out for us by Skift Advisory, looking at service expectations of Canadian travellers. Our survey found two clusters of respondents: those who seek out and expect to receive a lot of direct service from staff while travelling, and those who prefer to be

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Losing Ground: The Definitive Workforce Update

Join Tourism HR Canada on January 22 from 1:00 to 3:00 p.m. for Losing Ground: The Definitive Workforce Update, a can’t-miss webinar designed to provide critical labour market insights for Canada’s tourism sector. This “state of the union”-style presentation will explore pressing workforce challenges, including persistent labour shortages, declining competitiveness, and the shifting policies shaping

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Two restaurant managers sit at a table discussing paperwork. One speaks while the other writes in a notebook. A laptop is on the table in front of them.

Canadian Tourism Labour Market Snapshot: October 2024

Sector Edges Higher from September, but Gains Are Small The tourism sector[1] in October 2024 saw slight gains over the previous month[2], with labour force gaining around 28,000 people (+1.3%) and employment growing by around 18,000 (+0.9%). Both indices showed growth over last year as well, but remained slightly below 2019 levels. At the industry

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Joe Baker and Phillip Mondor smiling at the camera, holding a binder with the Tourism HR Canada logo on it.

New Partnership to Bridge Tourism Education and Industry

Tourism HR Canada and Okanagan College sign MOU to equip students for meaningful careers in growing sector (OTTAWA, ON) – Tourism HR Canada and Okanagan College have signed a Memorandum of Understanding (MOU) supporting the sharing and enhancement of programming that will contribute the growth of a world-leading tourism workforce. The partnership comes as Okanagan

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Images of three tourism professional along with the text, "Share your expertise: Supervisor/Manager Competency Review"

Supervisors, Managers Needed to Enhance Key Tourism Resource

The Tourism Competency Framework is the sector’s digital library of the knowledge and skills needed for a wide range of tourism occupations. Hosted on the Workforce Management Engine, its competencies are used to develop National Occupational Standards, training resources, and professional certification programs. To ensure it continues to reflect the changing tourism landscape and meet

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Share Your Knowledge of Bartending Skills

Tourism HR Canada is seeking volunteers to participate in a two-hour virtual meeting to identify and review competencies for our Bartender National Occupational Standards. We take pride in our standards reflecting the latest industry input—and we can’t do this without knowledge and expertise from the field! (What are competencies? They are the skills, knowledge, abilities,

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Two event staff members consult a clipboard at an outdoor festival venue. A stage, a large white tent, and sound equipment are in the background.

Canadian Tourism Labour Market Snapshot: September 2024

Fall Contraction in Both Labour Force and Employment With the summer conclusively drawn to a close, the tourism sector[1] in September 2024 saw a sharp decline in the labour market from August[2]. The labour force fell by just over 180,000 people (-7.9%), while over 155,000 people left employment across the sector (-7.0%); the largest share

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