Tourism HR Canada

Inspiring New Talent: Baxter Student Ambassador Program

Tourism HR Canada is a proud supporter of the Baxter Student Ambassador Program (BSAP). Established by Baxter Media, BSAP is the only travel and tourism student mentoring program of its kind in Canada, offering learning and networking opportunities for aspiring travel industry professionals. The program is currently open to students at 16 colleges and universities …

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Departures and Arrivals: Attracting Global Talent to Canada’s Tourism Sector

By Joe Baker, Tourism HR Canada Board of Directors Here we are at the beginning of another new year, looking ahead and doing everything we can to craft the next normal as we elevate Canada’s tenacious tourism sector through our most essential element: talent. In many ways 2022 felt like the turbulence one experiences on …

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Photo credit: Indigenous Tourism Alberta

Indigenous Tourism Narratives: Stories We’ve Ignored

Photo credit: Indigenous Tourism Alberta Over the past few years, Tourism HR Canada has been involved in multiple perception and sentiment studies around tourism as a place of work, including national surveys and several regional studies conducted through its portfolio of consulting projects. A close demographic analysis of the responses has produced two contrasting profiles …

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Strong Employment Performance in Food and Beverage Services Pulls Sector into Growth

Canadian Tourism Labour Market Snapshot The tourism sector[1] in December saw an overall slight increase in both labour force and employment over the previous month[2], but was still substantially below 2019 levels on both indices. It is clear, however, that this relative strengthening is almost entirely carried by food and beverage services, which saw strong …

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Georgian College Programs Earn National SMART Accreditation

Two diploma programs within Georgian College’s Hospitality, Tourism and Recreation academic area have achieved the national SMART+ Premium designation. Both the Tourism and the Hospitality – Hotel and Resort Operations Management programs were accredited. The SMART accreditation program is an outcome of Tourism HR Canada’s mandate to build a resilient, competitive, and inclusive tourism workforce. …

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Policy Shifts Take Aim at Worker Shortfall

A number of recent announcements from the Government of Canada address the ongoing labour shortage impacting employers across the country. Compared to the same month pre-COVID, tourism’s labour force has 154,800 fewer individuals, despite increasing demand for travel products and services. This gap impacts service levels, contributes to worker burnout, and impedes the full recovery …

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Employer of the Year Award Recognizes Model for Workplace Culture

Tourism HR Canada congratulates Tourism Kingston on being named Tourism Employer of the Year at this year’s Canadian Tourism Awards gala. Hosted by the Tourism Industry Association of Canada (TIAC), the awards recognize success, leadership, and innovation in Canada’s tourism industry, and reward those people, places, organizations, and events that have gone above and beyond …

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Call for Nominations: Tourism HR Canada Board of Directors

Tourism HR Canada has three open seats to replace Directors that have completed their full term. Election of the new Directors will take place at the next Annual General Meeting of the organization, on January 30, 2023. The Nominations Committee, led by Joe Baker, Board Director, is seeking nominations to fill three seats, one for …

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Tourism Workforce Dips Slightly, Hours Worked Increase

Canadian Tourism Labour Market Snapshot Overall, the tourism sector[1] in November saw a decreased performance relative to the previous month, across the three key indices of labour force, employment, and unemployment. The only notable exception was in transportation, which improved across all three. The total number of hours worked increased, continuing to narrow the gap …

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