The Tourism HR Canada Board of Directors has established a Research Advisory Council to inform and support the organization’s research efforts around labour market intelligence (LMI) and the broader context in which tourism workforce issues develop and may be resolved.
The Research Advisory Council (RAC) is a key partner across Tourism HR Canada’s research initiatives, and will provide strategic advice and practical recommendations to Tourism HR Canada on ongoing and emergent research priorities. The RAC reflects and represents the diverse views and nature of the tourism labour market in Canada.
The Council was constructed to be flexible, allowing its size to expand and contract dependent on the scale and number of labour market issues the body is addressing. Members can participate in any topic of importance to them, but there is no expectation for members to participate in any activity they feel is not in their strategic interest.
The RAC operates with respect for federal, provincial, and territorial jurisdictions, focusing on shared interests in labour market information. It provides evidence-based, outcome-driven advice, avoids duplicating efforts, and emphasizes financial responsibility by leveraging existing resources and partnerships.
The RAC includes stakeholders from the tourism ecosystem with expertise in research areas relevant to Tourism HR Canada. Member selection will ensure balanced representation across disciplines, industry groups, and regions. The RAC also prioritizes diversity, aiming to meet the 50/30 standards for the inclusion of women and underrepresented groups, to address systemic barriers in the tourism sector.
The RAC may be called upon by Tourism HR Canada’s leadership team, by the Board of Directors, by the research team, or by another interested party to provide additional insight or reporting on emergent issues related to research, as they arise.
Current RAC members:
Board, Regional & Sector Representatives | |
Baker, Joe | Dean, School of Business, Okanagan College | Kelowna Campus |
Balayet, Farhina | Research and Data Visualization Manager, Hotel Association of Canada |
Bax, Krista | CEO, go2HR |
Dubreuil, Michel | Research Lead, Destination Canada (DC) |
Elliott, Chris | Chief Economist and Vice President, Research, Restaurants Canada |
Ford, Juanita CHAIR | Chief Operating Officer, Hospitality Newfoundland & Labrador |
Lasevitz, Rafael | Coordinator, NIIP: Northern Immigration Integration Partnership |
LeBel, Catherine | Director of University Training, Institut de tourisme et d’hôtellerie du Québec (ITHQ) |
Meijer, Kim | Manager of Policy and Government Affairs, Tourism Industry Association of Canada (TIAC) |
Simmons, Madison | Vice President, Public Affairs, Tourism Industry Association of Ontario (TIAO) |
Usigbe, Philip | Senior Policy Analyst, Tourism Saskatchewan (Research & Planning) |
Vaillancourt, Gabriel | Deputy Director General, Conseil québécois des ressources humaines en tourisme (CQRHT) |
Tourism HR Canada Staff Representatives | |
Mondor, Philip | President and CEO |
de Bruyn, Isabelle | Vice President, Labour Market Intelligence |
Hazenberg, Evan | Director, Labour Market Intelligence |
Shi, Yuanzhong | Labour Market Analyst |
Zhou, Ying | Research Manager |
Access the full RAC Terms of Reference here.
For more information about the Research Advisory Council, please email us at info@TourismHR.ca.