Tourism HR Canada works with businesses, educators, government agencies, and other stakeholders to improve HR-related activities within the tourism sector. For over 25 years, Tourism HR Canada has entered into strategic agreements that encourage sectoral and cross-sectoral cooperation, reduce duplication of effort, and address other challenges facing both the labour force and employers in Canada.

Corporate Partnerships

Indigenous Tourism Association of Canada (ITAC)

This agreement will see Tourism HR Canada and the Indigenous Tourism Association of Canada (ITAC) focus on addressing labour and skills shortages in the tourism sector and increasing workforce participation by Indigenous people in the Canadian tourism sector. The tourism sector relies heavily on youth as a source of employees, with over 500,000 Canadian youth working in the sector today. While the Indigenous youth population is growing, the percentage of youth in the rest of the Canadian population is decreasing steadily. With its reliance on young workers, Indigenous youth present tourism sector businesses with a significant opportunity to further attract, train, and retain future business leaders.

Civility Experts Inc.

A 2017 agreement linked Tourism HR Canada’s vast experience developing competency standards and Civility Experts Inc.’s 20 years of leadership in civility training. Together with The Civility Center and The International Civility Trainers’ Consortium (ICTC), they aim to develop National Occupational Standards (NOS) for civility practitioners, with an ultimate goal of setting globally used competency standards compliant with international protocols.

The project has completed formative work, including data and intellectual property sharing, an environmental scan of current, related competency standards, and global research on civility-oriented activities and programs. Stage two includes a search for funding to move the effort forward.

If you are interested in engaging in this exciting endeavor, please contact To speak with or interview project lead Lew Bayer, International Liaison for ICTC, call 204.996.4792 or email

HireUp—a Social Enterprise Initiative of Impakt Corporation

HireUp is an online initiative designed to connect employers with youth-serving organizations that deliver employment and support programs across Canada for youth with lived experience of homelessness. Tourism HR Canada is working with HireUp to provide entry-level job skills training to the youth-serving organizations participating in the program. This partnership will help lift affected youth out of poverty, giving them the tools and confidence they need to reach their goals and be a positive force in their communities. Together, Tourism HR Canada and HireUp believe that this partnership can be a significant step toward ending youth homelessness in Canada.

Ready, Willing and Able

Ready, Willing and Able is a national partnership of the Canadian Association for Community Living (CACL), the Canadian Autism Spectrum Disorders Alliance (CASDA) and their member organizations. Ready, Willing and Able is active in communities across the country, and exists to increase the labour force participation of people with an intellectual disability or Autism Spectrum Disorder (ASD). This partnership will see Tourism HR Canada and Ready, Willing and Able work with employers to diversify their workforce, by finding ways to accommodate and increase labour force participation of people with an intellectual disability or ASD in the tourism sector.


Tourism HR Canada and Hyre are pleased to announce a partnership that will see them working towards common goals around addressing labour and skills shortages and increasing participation in Canada’s tourism workforce. Both organizations are committed to giving tourism employees and employers the tools they need to meet peak demands and be successful in an increasingly competitive marketplace: Tourism HR Canada provides training and certification for people starting or building a career in tourism, and Hyre offers an online marketplace designed to help connect service industry staff with employers who need additional workers during peak seasons or to meet the staffing needs of specific events and conferences. With this agreement, each organization will encourage their networks to learn more about the other organization and take advantage of their offerings.

American Hotel & Lodging Educational Institute (EI)

In April 2014, Tourism HR Canada and the American Hotel & Lodging Educational Institute (EI) partnered to offer hotel administrators the opportunity to hold credentials from both organizations. In Canada and internationally, Tourism HR Canada offers the Certified Hotel General Manager (CHGM) credential through emerit. The EI offers its Certified Hospitality Administrator (CHA) to hospitality professionals in the United States and around the world.

Each organization has agreed to award their credential to individuals who hold the other organization’s designation. This means that for only a small cost to cover administration of the credential, a hotel manager who has earned the CHGM credential will also be awarded the CHA credential, or vice versa. This gives top hospitality administrators the professional recognition they deserve across North America and around the world.

Canadian International Training & Education Corp. (CITREC)

CITREC offers hospitality and tourism training in countries outside of Canada and has identified a demand for Tourism HR Canada’s emerit products. In early 2010, Tourism HR Canada and CITREC signed a Memorandum of Understanding to formalize a partnership where CITREC will work with emerit products in the training programs it offers to its clients both in Canada and overseas.

Skills Canada

In 2009, Tourism HR Canada and Skills Canada agreed to work jointly towards improving the quality of the Canadian labour force by promoting skilled trades, professional certification and careers among Canadian youth. Both Tourism HR Canada and Skills Canada are interested in securing Canada’s future labour force, while helping youth to discover rewarding careers. In addition to supplying Skills Canada with a library of relevant emerit Tourism Training resources, Canadian tourism professionals competing in international skills competitions will have the opportunity to obtain up to two emerit National Certifications for free.

Education Partnerships

Tourism HR Canada helps support tourism education in Canada by providing educators with current labour market information and resources to assist in creating curricula that reflect the needs of the industry.

Tourism HR Canada works with industry to develop national occupational standards, training and certification programs that can inform curricula and complement academic credentials.

Consider partnering with the Tourism HR Canada to:

  • ensure your curriculum is industry relevant
  • assist in developing standards, certification and training
  • link industry and academic credentials
  • facilitate a pan-Canadian credit transfer system
  • meet with other educators across Canada to network and discuss common issues

Contact us to find out how your educational institution can make a difference in the advancement of tourism services and programs.

Tourism HR Canada currently partners with:

Cégep de Saint-Félicien

emerit National Occupational Standards were integrated into the school’s Tourism Techniques curriculum, giving students who complete the requisite modules the chance to earn credits towards nationally-recognized emerit  certification. This reciprocal agreement also means that the Cegep will grant course credit to emerit certified individuals who wish to pursue further studies at the Cegep.


Toronto Metropolitan University

A pilot project is currently underway to develop a learning module that will introduce students in the BComm Hospitality and Tourism Management’s program to Tourism HR Canada’s tools and resources. Students will use emerit National Occupational Standards, and resources from the HR Toolkit and Supervisor training to develop an HR plan and use practical industry resources to prepare for their future management careers.

Vancouver Community College

The Hospitality and Management program was mapped to the emerit National Occupational Standards for Food and Beverage Server, Food and Beverage Manager, Front Desk Agent, Line Cook and Supervisory Skills. An articulation agreement is currently being explored.

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