2024: Building Insights on the Future Labour Landscape

As we embark on a new year brimming with strategic initiatives to help build a resilient, competitive, inclusive tourism workforce, our research team shares some highlights of the previous year—and a peek at upcoming endeavours. Federal Tourism Growth Strategy The…

Canadian Tourism Labour Market Snapshot: December 2023

Winter Stasis Across the Tourism Sector Overall, the tourism sector[1] in December saw little movement from the previous month[2], with aggregate changes across labour force, employment, and unemployment staying under ±0.5%. The sector was in a stronger position than in…

Canadian Tourism Labour Market Snapshot: November 2023

Seasonal Sector Slowdown Overall, the tourism sector[1] in November saw a contraction over the previous month[2], with drops in both labour force and employment for most industry groups. In the aggregate, unemployment fell slightly, but there was variability across the…

Charting Growth: New Employment Projections for Tourism Industries

Tourism HR Canada and the Conference Board of Canada recently released the latest Projections of Tourism Employment in Canada, which offers a look at labour supply and demand through to 2027. To complement the full report, Tourism HR Canada has…

Canadian Tourism Labour Market Snapshot: October 2023

Sector Stability Masks Industry Variability Overall, the tourism sector[1] in October saw little change over the previous month[2], with slight increases in labour force and unemployment, and a slight fall in employment, although this generalization masks variability at the industry…

Tell Us Your Labour Challenges

Tourism HR Canada is partnering with the Conference Board of Canada to conduct a series of in-person focus groups over the next few weeks. This is part of a labour projection exercise, aimed at identifying the employment pressure points that…

Canadian Tourism Labour Market Snapshot: September 2023

End-of-Summer Drop in Tourism Employment and Labour Force Overall, the tourism sector[1] in September saw a contraction over the previous month[2], with both labour force and employment falling by over 5%. This is not surprising given the summer peak had…

Canadian Tourism Labour Market Snapshot: August 2023

Tourism Sector Stumbles into August Outside of the pandemic-dominated years, the labour force in August has tended to fluctuate between a slight increase or a slight decrease over the previous month, with changes typically within ±3%. This August, the tourism…

Tourism Employment Outlook Released

Working with the Conference Board of Canada, Tourism HR Canada has updated its employment projections in tourism, and extended the envelope of projection out to 2027. The newly released Projections of Tourism Employment in Canada (2019-2027) focuses primarily on job…

Defining Tourism–Why It Matters

It can be hard for the tourism sector to get much traction in the public mind. Partly it’s that the industries that comprise tourism are so diverse that it’s hard to ‘see’ them as a unified whole. Partly it’s that…

Canadian Tourism Labour Market Snapshot: July 2023

Labour Market Stays Strong as Summer Comes into Season Summer is a peak season for tourism in Canada (with the obvious exception of winter pursuits), and as the season heats up, it is in encouraging to see the labour market…

Workplace Culture and Compensation: Insights from Operators

As the tourism sector continues to adjust to the shifting post-pandemic labour landscape, compensation is one of the variables that business operators are grappling with. This includes wages, but also encompasses a wider range of business practices, from perks and…