On June 7, Statistics Canada will be releasing the Tourism Human Resource Module (T-HRM), a comprehensive employment database commissioned by Tourism HR Canada. This latest iteration will have data from 2009 to 2022, and includes employment data through the lenses…
Occupational Concentration and Diffusion Across Tourism Industry Groups It’s easy to fall into the habit of siloed thinking when it comes to the tourism workforce. There are five industry groups (accommodations, food and beverage services, recreation and entertainment, transportation, and…
Food and Beverage Services Pulls Sector into Growth Overall, the tourism sector[1] in April saw slight labour force growth from the previous month[2], driven primarily by increases in food and beverage services, and supported by smaller increases in transportation. The…
Tourism touches everyone—and can transform communities Tourism is big business. Around 10% of working Canadians work in tourism, whether or not they realize it. The tourism workforce is 2 million strong, working in 113,000 businesses across the country. Between accommodations,…
The Symposium on Seasonal Employment (Chantier sur la saisonnalité) was held March 28 in the beautiful Quebec City region, at Lac-Beauport. Under the theme “Working with the seasons: HR innovations and solutions”, representatives from five business sectors—tourism, forestry, agriculture, fisheries,…
Tourism Labour Force Contracts Slightly The tourism sector[1] in March saw an overall slight decline over the previous month[2], with contractions of less than 1% across labour force and employment, and an increase of less than 1% in unemployment. The…
The Labour Force Survey (LFS) is published monthly by Statistics Canada, and the customized data set that Tourism HR Canada purchases provides a current estimate of the state of the tourism labour force throughout the year. The LFS is based…
Tourism Workforce Accelerates After Sluggish Start to 2024 Overall, the tourism sector[1] in February saw increases over the previous month[2], with growth in employment (+2.6%) outpacing that in the labour force (+2.4%). The sector was in a stronger position than…
New Year Off to a Slow Start Overall, the tourism sector[1] in January saw a substantial slowdown over the previous month[2], with all industries other than transportation seeing contraction in both labour force and employment. The sector was in a…
Tourism HR Canada periodically gauges traveller sentiment towards Canada as a tourism destination. This survey exercise was last carried out in late 2021, when the investigation focused mainly on perceptions of service delivery in the context of disruptions due to…
This past year has been another tricky one for the tourism sector: although demand for tourism products and services has surged, labour issues have continued to pose a problem for the trajectories of recovery and growth that we have all…
As we embark on a new year brimming with strategic initiatives to help build a resilient, competitive, inclusive tourism workforce, our research team shares some highlights of the previous year—and a peek at upcoming endeavours. Federal Tourism Growth Strategy The…
