Labour Market Information

New: COVID-19 Tourism Workforce and Business Impact Reports

Tourism has been severely limited since COVID-19 closed international borders, and it still has a long way to go on the road to recovery. The journey will not be without challenges, but there is room for hope. Headwinds include the continued absence of international tourism and business travel. Many festivals and events, which would act […]

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Just Released: Post-COVID Future of The Tourism Workforce

Tourism HR Canada’s latest report, The Post-COVID Future of the Tourism Workforce, takes an in-depth look at the systemic issues facing the tourism sector’s labour force and at the effect of COVID-19, and recommends how to make the tourism sector more sustainable and resilient as we recover from this crisis. While the primary focus is

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Tourism Accounts for Nearly 95% of April Employment Losses

In April, following two months of increases, tourism employment fell by 68,900. The seasonally adjusted Labour Force Survey (LFS) data shows employment across all industries—not just tourism—dropping by 207,000. The unadjusted data shows a drop of “only” 73,700—a large gap between adjusted and unadjusted data. Usually, employment starts to increase in the spring as businesses

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One Year In: Tourism Employment Down Nearly Half a Million Jobs

In March, seasonally unadjusted tourism employment increased by 50,800. March was the second month in which tourism employment increased, following five months of decreasing employment from September to January. Despite the increase, Canada’s tourism sector employed 450,200 fewer people than it had in February 2020. The seasonally adjusted data from the labour force survey shows

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Lost Momentum: Newly Released Data Shows the Rapid Tourism Job Growth COVID Interrupted

New information from the Tourism Human Resource Module (THRM) will soon be available on Tourism HR Canada’s website. The Tourism Human Resource Module is commissioned by Tourism HR Canada and produced by Statistics Canada. It provides statistics for the entire sector and each of its five industry groups from the years 2007 to 2019. Data

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Tourism Employment Gains Driven by Two Provinces

This February, employment in both tourism and the broader economy increased. This was the first monthly increase in tourism employment since August 2020 and the first increase in seasonally unadjusted employment across all segments of the Canadian economy since October. The seasonally adjusted data reports employment in Canada increasing by 259,000, while unadjusted employment, which

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Ongoing Tourism Job Losses Will Impede Recovery Efforts

Employment in both tourism and the broader economy fell significantly in January. The seasonally adjusted data reports employment in Canada dropping by 213,000, while the unadjusted (which we use to compare overall employment to tourism) shows a much steeper loss of almost half a million. Tourism employment decreased for the fifth month in a row,

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Has COVID Affected Canadians’ Perceptions of Tourism?

In 2017, Tourism HR Canada published the results of a survey asking Canadians about their perceptions of the tourism sector as a place of work. It showed that Canadians viewed many aspects of tourism positively, but held negative views as well. Many respondents had positive perceptions of tourism and would recommend it as a place

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Tourism Unemployment Hits Unprecedented Levels in 2020

Labour Force Survey Annual Highlights (2020) COVID-19 has had a massive negative impact on Canadian employment. At its peak, Statistics Canada estimated that over 5 million Canadians had either lost their job or had their working hours reduced by more than 50% due to the pandemic. COVID-19 hit the tourism sector particularly hard. Before the

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