LGBTQ2

CGLCC Champion Award, designed by Woodland Artist Patrick Hunter

The team at Tourism HR Canada was thrilled to be the recipient of the CGLCC Champion Award, presented last week at the LGBT+ Excellence in Business & Leadership Awards held virtually during the New World: 2021 Digital LGBT+ Global Business Summit.

“Our mission is to contribute to a thriving and inclusive Canadian economy by promoting economic growth and prosperity, in particular through enhanced supplier diversity, global trade opportunities, and LGBT+ youth mentorship,” stated Darrell Schuurman, co-founder and CEO at CGLCC – Canada’s LGBT+ Chamber of Commerce. “This award is bestowed by the CGLCC Board of Directors to an individual or organization that has made an outstanding commitment to the CGLCC. Tourism HR Canada is extremely deserving of this award given its ongoing support of the CGLCC over the years!”

CGLCC and Tourism HR Canada recently wrapped up a national diversity and inclusion initiative that saw workshops and seminars delivered for free across Canada, in-person and virtually, to over 1,100 individuals in tourism and hospitality. The program also conducted a number of destination audits on participating businesses’ LGBT+ travel market readiness and tourism strategies, and provided a toolkit with 11 new downloadable resources focused on helping participants become more inclusive and welcoming of LGBT+ travellers and employees. (A full summary of the project, funded by Innovation, Science and Economic Development Canada [ISED] can be found here.)

“This is absolutely thrilling and a great honour,” said Philip Mondor, president and CEO of Tourism HR Canada. “Tourism HR Canada has always been a great fan of the important work at CGLCC. The focus on inclusion, diversity, anti-oppressive practices, sustainable development respectful of people and place…these are all part of our DNA, and values we share with CGLCC. Our team worked hand-in-hand with CGLCC to attain overwhelming success over the past few years. We offer our thanks and our commitment to continue to work in partnership with CGLCC on many more initiatives.”

In addition to the programming mentioned above, Tourism HR Canada worked with CGLCC on its recently announced national Rainbow Registered accreditation program. The accreditation “will help consumers and prospective employees to more easily identify LGBT+ friendly businesses across Canada. It will also help businesses of all industries and sizes demonstrate their commitment and consistent efforts to provide a welcome and accepting experience through progressive policies and practices.”

We would like to thank everyone who participated in our LGBT+ diversity and inclusion training programs over the past 18 months. Thank you for fostering inclusion and understanding and for developing LGBT+ safe spaces across the country.

This national project was funded by Innovation, Science and Economic Development Canada (ISED) through the six Regional Development Agencies, delivered in a partnership between Tourism HR Canada and Canada’s LGBT+ Chamber of Commerce (CGLCC). The project was an incredible success and contained five core learning opportunities:

Navigating LGBT+ Diversity and Inclusion in the Tourism Industry: This live, facilitated, and interactive workshop introduced participants to the basics of an LGBT+ inclusive vocabulary, space, and workplace. We delivered 81 workshops for free across Canada, with over 800 participants attending.

Feedback was incredibly positive, including such comments as, “So rarely is this much value provided in an online course, let alone a free one! I was engaged the whole time and truly learned valuable tools to assist me on my corporate & personal D&I [diversity and inclusion] journey. Thank you!”

Travel Market-Ready Seminars: This seminar shared exclusive LGBT+ travel market research and case study best practices from around the world, as well as exposing participants to several custom LGBT+ products to help inspire a LGBT+ tourism welcoming strategy. We delivered 41 seminars for free across Canada, with over 360 participants attending.

Destination Audits: This program assessed a destination’s strengths and areas for improvement in LGBT+ travel market-readiness and tourism strategies. A final recommendation report delivered to participating destinations serves as a benchmarking tool to continue to assess and elevate their LGBT+ travel market strategy. We delivered 15 destination audits across Canada for free.

Tourism Toolkit: To further assist participants with becoming more inclusive and welcoming of LGBT+ travellers, we created and distributed 11 new downloadable resources. Topics included:

  • Developing LGBT+ Products and Tours
  • Inclusive Procurement Guidelines
  • Trans and Non-Binary Inclusion Resource Guide
  • Hosting LGBT+ Inclusive Events
  • Community Engagement Guide
  • Marketing to the LGBT+ Community
  • LGBT+ Inclusive Policies and Practices
  • Starting an Employee Resource Group
  • Allyship Resource Guide
  • LGBT+ Inclusion Guide
  • Business Case for LGBT+ Inclusion

Rainbow Registered Accreditation Program: A new CGLCC accreditation program was developed, aimed at recognizing businesses and organizations who meet rigorous standards that ensure LGBT+ customers and staff feel safe and included. This new CGLCC program will be launched in spring of 2021—stay tuned!

COVID-19 has shone a light on where inclusion, acceptance, and appreciation can be improved.

We understand this may feel like a strange time to prioritize a program like this, when so much has changed in the face of COVID-19. We believe the pandemic has shone a light on areas where there are still divisions and where inclusion, acceptance, and the appreciation of different talents and experiences could be improved.

These programs are important in ensuring the tourism industry comes back even stronger and more welcoming, inclusive, and diverse post-COVID. Your participation was an indicator that we are making diversity, inclusivity, and safety a focus for times ahead.

For more information on these programs moving forward, please visit CGLCC’s website.

Sincerely,

Philip Mondor, President and CEO of Tourism HR Canada
Darrell Schuurman, Co-Founder and CEO of Canada’s LGBT+ Chamber of Commerce

Just four dates remain to access the LGBT+ Diversity and Inclusion certificate for free thanks to funding from the Government of Canada. After March, the program will still be available, but for a fee.

The following sessions are your opportunity to learn how your business can welcome a key market for tourism’s recovery.

English

March 11; 9 a.m. – 1 p.m. EST

March 17; 9 a.m. – 1 p.m. EST

March 18; 12 a.m. – 4 p.m. EST

French

March 16; 12 – 4 p.m. EST

Seminars on demand: free until March 31, 2021

For additional training, Tourism HR Canada and CGLCC, Canada’s LGBT+ Chamber of Commerce, have made the LGBT+ Travel Market-Ready Seminar available on demand.

Watch the two 40-minute videos to:

  • Access travel market research
  • Hear case studies from around the world
  • Learn about custom LGBT+ products
  • Leave inspired to create your own successful LGBT+ tourism-welcoming strategy

Watch the seminar on demand.

Tourism Kamloops recognizes the benefits of this course outside of tourism

Explore Edmonton and Tourism Kamloops joined the growing community of allies who have participated in the LGBT+ Diversity and Inclusion certification program. Angie Halas of Tourism Kamloops found the program beneficial, not just in the workplace, but in her local community as well.

“I appreciate that this workshop made participants reflect on our own biases in order to be a better ally and communicator in not only the tourism industry, but in the broader Kamloops community.” – Angie Halas, Visitors & Stakeholder Liaison

Exclusive offer: free three-month CGLCC membership

To thank everyone who has participated in the LGBT+ tourism programs this year, CGLCC is offering a three-month membership at no cost. Registrants will be able to access the member directory and full Tourism Toolkit, attend professional development sessions, and access networking opportunities.

Reserve your workshop before March 31, 2021.

March is the final month to access the LGBT+ Market-Ready certificate free of charge.

LGBT+ travellers represent a major opportunity for recovery for our Canadian tourism industry.

They outspend their mainstream counterparts at 7x the average trip expense. They rebound faster after industry shocks, being among the first segment to recover post-9/11 and SARS. And right now, 90% of them are seeking travel opportunities within Canada.

They are after many of the travel experiences you likely already have to offer, but they value one thing significantly higher than their mainstream counterparts: their safety.

Before engaging these communities, you need to prepare to welcome them into a safe space. This means ensuring your destination recognizes gender and sexual diversity and has meaningful practices in place to ensure LGBT+ travellers have an inclusive and positive experience with you.

Thanks to funding from the Government of Canada, Tourism HR Canada and partners CGLCC, Canada’s LGBT+ Chamber of Commerce, have designed a number of training and educational tools to get you started on the right track—and ready to boost your business.

Sign up today for this final round of LGBT+ Market-Ready seminars:

English

March 1, 12 – 4 p.m. EST

March 2, 12  – 4 p.m. EST

March 3, 12 – 4 p.m. EST

March 8, 12 – 4 p.m. EST

March 11, 9 a.m. – 1 p.m. EST

March 17, 9 a.m. – 1 p.m. EST

March 18, 12 – 4 p.m. EST

French

March 4, 12 – 4 p.m. EST

March 9, 12 – 4 p.m. EST

March 16, 12 – 4 p.m. EST

Tourism HR Canada and CGLCC are also pleased to offer the seminar recordings on demand. Click here to watch them now.

Time is running out to access our LGBT+ diversity and inclusion training programs for free. Thanks to funding provided by the Government of Canada, Tourism HR Canada and the Canadian LGBT+ Chamber of Commerce are helping tourism businesses foster inclusion and develop LGBT+ safe spaces across the country.

Be sure to sign up and participate in a workshop before March 31, 2021.

While it may feel like a strange time to prioritize a program like this when so much has changed in the face of COVID-19, we believe the pandemic has shone a light on areas where there are still divisions and where inclusion, acceptance, and the appreciation of different talents and experiences could be improved.

This program is important in ensuring the tourism industry comes back even stronger and more welcoming, inclusive, and diverse post-COVID. Your participation is an indicator that we are making diversity, inclusivity, and safety a focus for times ahead.

This mission is not only right to do, it can also help your business’s bottom line.

  • Historically speaking, LGBT+ travellers have been the first to travel after disasters such as SARS or 9/11.
  • This community typically outspends their mainstream counterparts by an average of seven times.
  • Our studies show that the LGBT+ community represents a $12 billion leisure travel opportunity.

Our certification program will empower learners to:

  • attend courses from the comfort of their home;
  • learn from an expert instructor over live video;
  • collaborate and interact with fellow learners; and
  • feel confident with using inclusive language.

Find a free workshop in your region before the March deadline.

Certificate program teaches businesses how to become market ready, free only until March 31, 2021

A recent study by Canada’s LGBT+ Chamber of Commerce (CGLCC) shows that 90 percent of Canadian LGBT+ travellers intend to travel domestically amidst international uncertainty and represent a $12 billion leisure travel opportunity. The CGLCC has partnered with Tourism HR Canada to offer a certificate program that helps businesses realize the economic opportunity of LGBT+ travellers and build LGBT+ safe spaces across the country. The program is free from now until March 31, 2021, thanks to funding provided by the Government of Canada.

“Safety is a key consideration for the LGBT+ community when travelling. In fact, 89% of LGBT+ travellers value safety as a key consideration when choosing a travel destination,” said Darrell Schuurman, Chief Executive Officer of the LGBT+ Chamber of Commerce. “It’s important that businesses better understand how they can make the LGBT+ community feel safe and welcomed. It’s not only the right thing to do, but it also makes good business sense.”

The program is available for any customer-facing professional, management, operators and organizations/associations in the tourism industry. The online courses take less than one day to complete and all participants leave with a certificate.

When: Dates vary per region. Visit the website to find a seminar in your area. The program is only free from now until March 31, 2021.

What: Certificate program and bonus seminar for tourism executives.

  • Certificate Program
    An Introduction to LGBT+ Diversity and Inclusion (Prerequisite; 1-2 hours) AND
    Navigating LGBT+ Diversity and Inclusion in the Tourism Industry (Workshop; 4 hours)
    The prerequisite course is a self-paced online program that will provide a strong foundation for understanding LGBT+ identities. The following workshop is a live facilitated event on Zoom to provide an understanding of different LGBT+ communities and action items to ensure your workplace is an LGBT+ safe space. Visit the website to find a workshop in your region. Both courses are required to receive a certificate.
  • Bonus Seminar for Tourism Executives
    LGBT+ Travel Market-Ready Seminar (2 hours)
    This live, facilitated seminar provides exclusive LGBT+ travel market information, case studies from around the world, and exposes travel executives to a number of custom LGBT+ products to help inspire your own successful LGBT+ tourism-welcoming strategy. Register online for a seminar in your region.

How: Individuals can sign up for a digital course in their area or businesses can contact tourism@cglcc.ca to organize custom workshops.


About Tourism HR Canada

Tourism HR Canada is a pan-Canadian not-for-profit organization with a mandate aimed at building a world-leading tourism workforce. Tourism HR Canada facilitates, coordinates, and enables human resource development activities that support a globally competitive and sustainable industry and foster the development of a dynamic and resilient workforce. Tourism HR Canada works on behalf of all constituency groups that make up the tourism sector’s labour market, including employers, labour unions, national and provincial/territorial associations, government, and equity groups. www.tourismhr.ca

About Canada’s LGBT+ Chamber of Commerce

Canada’s LGBT+ Chamber of Commerce (CGLCC) links LGBT+ businesses in Canada to the wider business and corporate community. It fosters economic growth by supporting and nurturing LGBT+ businesses, entrepreneurs, students and allies, and by helping Canada’s corporate world connect with the LGBT+ business community.  www.cglcc.ca

About the Project

As part of an Innovation, Science and Economic Development Canada (ISED)-funded initiative, Tourism HR Canada is working with its principal partner, Canada’s LGBT+ Chamber of Commerce (CGLCC), to deliver a responsive, comprehensive and sustainable LGBTQ2 Tourism Market-Ready Program aimed at helping tourism businesses and communities develop a lucrative and fast-growing LGBTQ2 market. www.cglcc.ca/tourism/

Media Contact

Krystal Carter

krystal.carter@beattiegroup.com

(416) 318-4325

Safety, through the freedom to be oneself, is the key factor in Canadian LGBT+ travellers’ destination choice. That’s why the Government of Canada is investing in the National LGBT+ Tourism Project, a set of inclusion workshops and market-ready seminars to support the industry in fostering welcoming destinations across the country.

These free online training events are taking place now through to the end of March.

On top of the workshops and seminars, Tourism HR Canada and CGLCC, Canada’s LGBT+ Chamber of Commerce, have been developing diversity and inclusion support tools to further assist tourism businesses with reaching this market.

This new Toolbox of Resources will be launched and available free of charge to all participants of the National LGBT+ Tourism Project.

There will be a total of ten resources available for download in English and French:

  1. Inclusive Procurement Guide
  2. A Guide for Developing LGBT+ Products and Tours
  3. Trans & Non-Binary Inclusion Guide
  4. Business Case for LGBT+ Inclusion
  5. Hosting LGBT+ Inclusive Events
  6. Developing an LGBT+ Diversity and Inclusion Strategy
  7. Becoming an Ally
  8. Starting an Employee Resource Group
  9. Building Community Engagement
  10. Marketing to an LGBT+ Traveller

These guides are 15+ pages and contain a deeper dive into specific diversity and inclusion topics to help welcome LGBT+ customers, as well as employees. Instructions on how to access these free resources will be sent to all program participants.

If you haven’t yet signed up, please visit the CGLCC’s website to register, or contact tourism@cglcc.ca if you’d like to set up a private workshop/seminar for you and your staff or stakeholders.

Canada’s LGBT+ Chamber of Commerce (CGLCC), in collaboration with Tourism HR Canada and with thanks to funding from the Government of Canada, is developing a comprehensive LGBT+ Safe Space Accreditation Pilot Program aiming to help businesses, organizations and communities certify their status as LGBT+ friendly.

Applications are currently open to participate in the LGBT+ Safe Space Accreditation Pilot Program. You can choose to participate in one of two ways:

Participate as a Field Test Applicant

Businesses of any size, community organizations, and government agencies are encouraged to apply as Field Test Applicants. Applicants will receive a complimentary one-year CGLCC membership. (Applicants that are currently members of CGLCC will receive a free one-year renewal.)

The deadline to apply has been extended to January 13, 2021. Click here to apply.

Participate as a Field Test Assessor

Individuals who possess experience in the following areas are encouraged to apply to participate as a Field Test Assessor:
• experience in program or training assessment;
• knowledge of human resource issues and inclusion best practices;
• understanding or experience of challenges facing LGBT+ customers;
• time and project management skills; and
• strong writing, research and communications skills.

Field Test Assessors will receive the following compensation for their participation:
• $250 plus applicable HST per applicant assessment upon submission of the final assessment documentation with comments and recommendations
• $50 plus applicable HST per one-hour training session
• $50 plus applicable HST per per applicant final report with feedback on the results from the field test

The deadline to apply has been extended to January 13, 2021. Click here to apply.

Safety, through the freedom to be oneself, is the key factor in Canadian LGBT+ travellers’ destination choice. That’s why the Government of Canada is investing in the National LGBT+ Tourism Project—a set of inclusion workshops and market-ready seminars—to support the industry in fostering welcoming destinations across the country.

On top of the workshops and seminars, Tourism HR Canada, in partnership with Canada’s LGBT+ Chamber of Commerce (CGLCC), has been developing diversity and inclusion support tools to further assist tourism businesses with reaching this market.

This new Toolbox of Resources will be launched and available free of charge to all participants of the National LGBT+ Tourism Project. If you have attended or would like to participate in the inclusion workshops and/or market-ready seminars, these resources will be made available to you in the coming weeks.

We’ll launch with three resources, and by February 2021, there will be a total of ten resources available for download in English and French. These guides are 15+ pages and contain a deeper dive into specific diversity and inclusion topics to help welcome LGBT+ customers, as well as employees.

Here is a complete list of the Toolbox of Resources:

  1. Inclusive Procurement Guide
  2. A Guide for Developing LGBT+ Products and Tours
  3. Trans & Non-Binary Inclusion Guide
  4. Business Case for LGBT+ Inclusion
  5. Hosting LGBT+ Inclusive Events
  6. Developing an LGBT+ Diversity and Inclusion Strategy
  7. Becoming an Ally
  8. Starting an Employee Resource Group
  9. Building Community Engagement
  10. Marketing to an LGBT+ Traveller

Instructions on how to access these free resources will be sent to all program participants.

If you have not attended one of our online workshops or seminars, it’s not too late! We have free registration live now through the end of January.

Please visit the CGLCC’s website to register, or contact tourism@cglcc.ca if you’d like to set up a private workshop/seminar for you and your staff or stakeholders.

Results from new national research indicate that 90% of Canadian LGBT+ travellers intend to travel domestically this year amidst international travel uncertainty. This represents a $12 billion leisure travel opportunity for a tourism sector devastated by COVID-19.

Is your business market-ready? Canada’s LGBT+ Chamber of Commerce and Tourism HR Canada are eager to help you welcome LGBT+ travellers to your region! National LGBT+ Tourism Project programming is available for free for a limited time thanks to funding from the Government of Canada.

We are pleased to now share two engaging digital workshops: we continue to offer Navigating LGBT+ Diversity and Inclusion in the Tourism Industry and are excited to launch our LGBT+ Travel Market-Ready Seminars. Register today for one or both!

Navigating LGBT+ Diversity and Inclusion in the Tourism Industry

Included in this workshop is a self-paced online course to first get you up to speed on the many different LGBT+ communities. Once you also attend the four-hour web-based workshop, you’ll leave with a certificate acknowledging your participation and action items to transform your workplace into an LGBT+ safe space. Registration is available now for dates through to the end of March.

LGBT+ Travel Market-Ready Seminars

This two-hour webinar will share exclusive LGBT+ travel market info and case studies of best practices from around the world, as well as exposing you to a number of custom LGBT+ products to help inspire your own successful LGBT+ tourism welcoming strategy. Registration is available now for dates through to the end of March. 

Sharing is Caring

To help you spread the word amongst your networks, we’ve created a toolkit with drafted social posts and copy for your newsletter, plus a digital poster. If you share on social, we’ll amplify your organization on our social media channels.

Please reach out to tourism@cglcc.ca if you have any questions or want to learn more about our custom workshops.