LGBT+ travellers represent a major opportunity for recovery for our Canadian tourism industry.
They outspend their mainstream counterparts at 7x the average trip expense. They rebound faster after industry shocks, being among the first segment to recover post-9/11 and SARS. And right now, 90% of them are seeking travel opportunities within Canada.
They are after many of the travel experiences you likely already have to offer, but they value one thing significantly higher than their mainstream counterparts: their safety.
Before engaging these communities, you need to prepare to welcome them into a safe space. This means ensuring your destination recognizes gender and sexual diversity and has meaningful practices in place to ensure LGBT+ travellers have an inclusive and positive experience with you.
Thanks to funding from the Government of Canada, Tourism HR Canada and partners CGLCC, Canada’s LGBT+ Chamber of Commerce, have designed a number of training and educational tools to get you started on the right track—and ready to boost your business.
Sign up today for this final round of LGBT+ Market-Ready seminars:
Tourism HR Canada and CGLCC are also pleased to offer the seminar recordings on demand. Click here to watch them now.