Tourism HR Canada is committed to supporting the people who make our industry shine. As we celebrate their strength and resiliency as they navigate a second pandemic Tourism Week, we will be providing free access to our Emerit online training courses and small business resources from May 23 to 30, 2021.

Developed with industry, these courses can assist with ongoing training needs, as well as giving those whose jobs have been adversely affected by COVID-19 the opportunity to upskill or cross-train. Additionally, Tourism Business Builders and HR Toolkit can help small business owners/operators with reviewing their business models and navigating a new tourism landscape.

With the reopening and recovery of our vibrant tourism sector on the horizon, Tourism HR Canada hopes this offer, along with its free TourismRecovery.ca resource hub, will help equip tourism operators and employees to begin welcoming visitors back to Canada’s unique destinations.

Emerit training included in this free offer (in English and French):

View the offer on emerit.ca.

The Tourism HR Canada team is proud to announce the launch of its Tourism Business Builders online program, developed specifically for tourism and hospitality entrepreneurs. This much-anticipated update moves the renowned program to a fully online offering, allowing for 24/7 access on the organization’s emerit.ca learning platform and the flexibility to quickly add content as new needs and priorities arise.

The timing of this launch is fortuitous: businesses who have been the most adversely impacted by COVID are not only looking at recovery, but in many cases a complete restart to their operations. While reviving a business is generally not a process an entrepreneur wants to contend with, it does present opportunities to re-assess priorities, including product and service offerings, audiences, financing, and marketing.

Now these same businesses can access this brand new “how-to” resource, which contains nine comprehensive modules on business fundamentals and dozens of practical tools, including Excel templates and PDF worksheets…all FREE for a limited time.

Tourism Business Builders will retail for $199.00, but as part of Tourism HR Canada’s recovery strategy, the organization will offer it free of charge until September 1, 2021, to assist tourism business owners, operators, and prospective entrepreneurs.

Tourism businesses need support now more than ever, and this special offer adds to Tourism HR Canada’s recovery efforts. These include the free suite of resources available at TourismRecovery.ca and the free Emerit online occupational training offered earlier in the pandemic (with over 5,000 courses accessed).

Tourism Business Builders contains comprehensive online modules that cover such core topics as:

  • Creating Your Product
  • Financial Management
  • Staffing Matters
  • Marketing
  • The Customer
  • Managing Operations

As self-directed resources, these modules will help business owners/operators to review and revamp current planning and management practices. Entrepreneurs looking to launch a new tourism operation can work through the series to prepare a solid business plan and learn how to successfully run a tourism business—from start-up planning to day-to-day operations.

The interactive learning modules are augmented by templates that cover core financial content like balance sheets, cash flow statements, and income statements. Additionally, customizable PDF templates assist in product development, marketing, customer service, HR activities, and numerous other business essentials.

Used in conjunction with TourismRecovery.ca and emerit.ca training for numerous tourism and hospitality occupations, owners/operators can build a strong business recovery and reengagement plan that covers all the basics needed to steer towards success.

Access Tourism Business Builders for free at emerit.ca

Tourism HR Canada has long led the way in offering innovative, industry-vetted training and small business resources for Canada’s tourism operators, workers, and students. As our hard-hit industry sees a glimmer of hope for reopening, access to skills development will be vital to welcoming back visitors with world-class customer service and unique experiences.

Coming next month: a full update to one of its core Emerit brand of tools, Business Builders.

This refreshed online resource will help support small and medium-sized businesses as they look to develop strategies to prepare for the restarting and recovery of the tourism and hospitality economy—and beyond.

Business Builders is an exceptional business-in-a-box start-up kit. The modules will walk owners, operators, and entrepreneurs step-by-step through all the business processes and tasks needed to set up a smooth operation.

Business Builders is divided into nine separate modules:

  1. Introduction, including Top 10 Things to Know About Running a Tourism Business
  2. The Industry
  3. Getting Started, including Feasibility of Starting a Business and Creating a Business Plan
  4. Creating Your Product
  5. Financial Management
  6. Staffing Matters
  7. Marketing
  8. The Customer
  9. Managing Operations

As self-directed resource guides, these modules will help business owners and operators to review their current planning and management practices. Entrepreneurs planning to launch a new tourism operation can work through the series to prepare a solid business plan and learn how to successfully run a tourism business – from start-up planning to day-to day operations.

While many areas of Canada continue to face challenges and restrictions because of COVID, there are signs of recovery as the vaccine rollout ramps up. Pent-up demand for tourism and hospitality products and services will result in an influx of visitors and locals seeking new experiences. Business Builders can help with launching a start-up or revamping an existing offering to meet this demand with confidence.

Watch Tourism HR Insider for the launch of Business Builders in April—and in the meantime, be sure to visit TourismRecovery.ca for a practical, no-cost web program designed to help tourism operators confidently build a resilient workforce and rebound from COVID-19.

As part of Tourism HR Canada’s desire to support the recovery and resiliency of the tourism workforce throughout the COVID-19 pandemic, we made our entire catalogue of Emerit online training free of charge. The goal: to ensure tourism’s dedicated professionals were ready to act as soon as it was possible to begin reopening. The online courses provided safe, easy access to top quality, industry validated material to anyone interested in learning new skills or perfecting current ones.

Thousands of individuals across the country accessed a stunning 13,000 modules to help further their careers, whether to take on new responsibilities as workplaces underwent change or to explore new opportunities as tourism began to recover.

The overwhelming response included testimonials of how the offer had a tangible impact on individuals:

“Thank you for providing these free courses! Since I am on layoff due to COVID-19, I am trying to learn/improve myself as much as I can so that once things get back to normal, I am ready to get back on market. I have just finished Supervisor Essentials—I always avoided this position although I have been invited a couple of times to work as a supervisor. But now I feel more confident to do so! I also completed the Heritage Interpreter course, which was perfect for me as an Activity Coordinator for Via Rail. I develop lots of interpretations and activities for the passengers. So both courses helped a LOT!!!! Thank you Emerit for giving me the chance to invest in myself (from home)!” – Débora Alkimin

“I would like to say thank you for offering your courses for free during these tough times. I am already using the skills I learned in the course at my new management position. ” – Natoma Houston

“Thanks for the opportunity you gave us, Centennial College alumni, to keep on track to our future in the Canadian hospitality industry.” – Alexandre Alencar

Tourism HR Canada would like to thank each and every learner for their commitment to building a stronger tourism sector. We also extend our gratitude to our Emerit partners for their collaboration and support:

  • Yukon Tourism Education Council (YTEC)
  • go2HR
  • Alberta Hotel and Lodging Association (AHLA)
  • Saskatchewan Tourism Education Council (STEC)
  • Manitoba Tourism Education Council (MTEC)
  • Ontario Tourism Education Corporation (OTEC)
  • Conseil québécois des ressources humaines en tourisme (CQRHT)
  • Tourism Industry Association of New Brunswick (TIANB)
  • Nova Scotia Tourism Human Resource Council (NSTHRC)
  • Tourism Industry Association of Prince Edward Island (TIAPEI)
  • Hospitality Newfoundland and Labrador (HNL)

As the country shifts further into recovery and reopening, we are focusing our efforts on resources that will continue to build the sector’s resiliency.

Our free Tourism Workforce Recovery Toolkit is now live, offering tools and checklists to help tourism businesses safely reopen and welcome back visitors and staff.

Additionally, our new Hospitality Essentials microlearning, developed in partnership with the Hotel Association of Canada, is available for free as part of the Destination Employment pilot program.

Emerit courses will remain free of charge until July 31 (and anyone who has added the courses to their Emerit profile will have continued free access until December 31).

Toronto, May 13, 2020 — Centennial College hospitality and tourism students are invited to take advantage of tuition-free online training during the COVID-19 pandemic to equip themselves with nationally recognized certificates, thanks to Tourism HR Canada, which cultivates a world-leading tourism workforce.

“The COVID-19 pandemic has caused major disruption to both education and tourism across Canada, yet innovative solutions can help,” states The Honourable Mélanie Joly, Minister of Economic Development and Official Languages. “Supported by the Government of Canada, this unique partnership between Centennial College and Tourism HR Canada’s Emerit Online Learning System will give Canadian students access to high-quality, tuition-free training to prepare them for good, well-paying jobs in our tourism sector.”

The industry-validated Emerit online courses equip event managers, food and beverage managers, front desk agents and room attendants with the skills and knowledge to succeed in their careers. The training courses are built on Canadian National Occupational Standards, and completion of the online certificates meets the demands of tourism employers across the country. This innovative effort will provide support to industry in managing and retaining talent, upskilling the workforce and developing resiliency for the eventual recovery.

“Working with Centennial College to quickly offer industry-sanctioned education programs illustrates the priority we have placed on ensuring we invest in the future workforce,” says Philip Mondor, President and CEO, Tourism HR Canada. “The online learning will help retain the many talented international and domestic students and ensure their academic studies can proceed with limited disruption.”

Students who complete the online courses will be eligible for prior learning assessment recognition towards the two School of Hospitality, Tourism and Culinary Arts programs accredited by Tourism HR Canada. Both the Hotel Operations Management diploma and the Hospitality and Tourism Administration advanced diploma have received the SMART+ designation, Tourism HR Canada’s highest level of accreditation.

“Preparing for the eventual recovery of the tourism industry provides students with essential skills – and, more importantly, a sense of hope and optimism,” says Centennial College’s Joe Baker, Dean of the School of Hospitality, Tourism and Culinary Arts. “Centennial is committed to students’ success by providing experience and mentorship to underpin a new generation of exceptional graduates. This collaboration is one bred from resilience and innovation – two elements reflected throughout the design of the Emerit skills training and certification.”

– 30 –

Media contact: Mark Toljagic, Communications Officer, Centennial College,
416-605-6012 / mtoljagic@centennialcollege.ca

Since late March, Tourism HR Canada has been working closely with our partners to offer opportunities for ongoing professional development, cross-training, and job preparation by making a select number of Emerit online modules available for free to everyone.

Response to this offer has been incredibly positive; thousands of modules have been activated and online learning is underway in all corners of the country. We’ve heard how these courses are helping people boost their skills, whether to take on new responsibilities as workplaces undergo change or to explore new opportunities once the sector begins to recover.

In light of this overwhelming interest, Tourism HR Canada has decided to make the entire Emerit online course catalogue free of charge until the end of June, with the potential to extend into the summer based on the needs of the sector.

Tourism organizations’ response to this crisis has been nothing short of astounding. We’re all in this together and relying on each other’s strengths to steer the sector through these unprecedented times.

Tourism HR Canada could not make this offer without the collaboration and support of our Emerit partners:

  • Yukon Tourism Education Council (YTEC)
  • go2HR
  • Alberta Hotel and Lodging Association (AHLA)
  • Saskatchewan Tourism Education Council (STEC)
  • Manitoba Tourism Education Council (MTEC)
  • Ontario Tourism Education Corporation (OTEC)
  • Conseil québécois des ressources humaines en tourisme (CQRHT)
  • Tourism Industry Association of New Brunswick (TIANB)
  • Nova Scotia Tourism Human Resource Council (NSTHRC)
  • Tourism Industry Association of Prince Edward Island (TIAPEI)
  • Hospitality Newfoundland and Labrador (HNL)

The expanded list of Emerit online courses now available to the sector for FREE (in both English and French) includes:

Visit emerit.ca to learn more and access this free tourism training.

COVID-19 has caused an abrupt and deep shock to society and the global economy. The tourism sector is profoundly impacted, with significant disruption to businesses, trade channels, and DMOs. Tourism Economics (a division of Oxford Economics) suggests a global return to 2019 tourism levels by 2023—but only under certain conditions.

As the national HR organization working for Canada’s tourism sector, our goal is to provide the knowledge and tools to help tourism employers rebound from the crisis and build a resilient workforce. We’re here to help tourism SMEs as a new global tourism landscape emerges.

In the weeks and months ahead, business survival will turn to business recovery, with a new set of questions to address:

  • Have my customers changed?
  • Should I only be focused on the regional and domestic market?
  • How can I best build back my financial reserves?
  • Can I lower my overheads and increase my margins?
  • How do I re-tool my offering to focus on an almost exclusive regional tourism consumer?

Tourism HR Canada is in the process of creating a no-cost, easy to access and use, comprehensive and bilingual online COVID-19 Tourism Workforce Recovery Toolkit.

This new resource is based on best practices and aligned with needs identified by employers. Its insightful and business-friendly content will directly support Canadian tourism SMEs as they recover and build medium- and longer-term resiliency, including preparing for potential next waves of the COVID-19 pandemic.

The Toolkit is part of a fast-tracked update to one of our core Emerit resources, Business Builders. It will be a practical web-based program that includes presentations, downloadable content and tools, notifications of new material, and more. It will be updated regularly with evergreen content focused on topics like:

  • human resources
  • crisis communications
  • marketing
  • budget & finance
  • strategic planning

The COVID-19 Tourism Workforce Recovery Toolkit is an extension of the free online training that we announced in March. Further details on its early summer release will be announced in Tourism HR Insider and on our social media channels—be sure to subscribe to be among the first to know.

As part of several pan-Canadian projects focused on providing Canada’s tourism sector with a continuum of market readiness programming, Tourism HR Canada will be working with Twenty31 and Alphabet Creative to update and enhance its Business Builders series.

Emerit.ca LogoDesigned for small business owners, Business Builders is part of Tourism HR Canada’s range of training resources for the tourism sector, available under the Emerit® brand. It offers practical tools such as templates and worksheets, along with learning modules on:

  • Business planning
  • Financial management
  • Human resource management
  • Marketing
  • Sales and service
  • Managing operations

This initiative will move the resource to mobile-friendly delivery, as well as adding content and tools for addressing sexual harassment policies and fostering a safe and inclusive workplace—the update will include cultural competencies and highlight best practices.

With 72% of tourism businesses in Canada having fewer than 20 employees, resources to help owner-operators navigate all components of managing a business will ensure they can provide superior service to an increasingly global clientele.

The project kicked off this week and will move into a discovery and consultation stage with operators next week.

Stay tuned to Tourism HR Insider for updates on this entry-to-practice market ready resource.

Skills Gain LogoTourism HR Canada congratulates the Tourism Industry Association of New Brunswick (TIANB) on the launch of its new program aimed at creating more qualified tourism professionals: Skills Gain.

The team at TIANB worked closely with staff from Tourism HR Canada to add a new online option to its existing Skills Gain workshops. The online format addresses industry feedback for a training program that can be accessed 24/7 and does not require travel and the associated expenses (gas, parking, mileage, etc.).

TIANB first hired Tourism HR Canada in 2014 to identify unmet training needs. Tourism HR Canada conducted market research, examining training practices used by businesses and training offered by educational establishments. As part of the project, researchers asked respondents to identify barriers and challenges to current training practices, areas requiring additional skills training, and perceived future workforce needs.

The team collected 174 completed surveys. The vast majority were from small businesses with fewer than ten employees. Just one-third of respondents reported having a training budget. Only about one-quarter offered a formal in-house training program, and very few purchased external training materials. Respondents also reported skills gaps in various functional areas, including general workplace knowledge, essential competencies, and occupation-specific skills.

In response to the survey feedback, TIANB secured funding to develop a series of workshops aligned with the specific needs identified by tourism operators. The organization engaged Tourism HR Canada to develop the resources. The focus: customer-service-related competencies reinforced by some specific occupational training. (Many occupation-specific training needs in the province were being met through Emerit’s nationally available training and certification resources.)

Over the past year, Tourism HR Canada and TIANB renewed their partnership, this time to augment the workshop resources with self-directed online modules covering the five core skill areas identified by industry:

  • Customer service
  • Interpersonal skills
  • Professionalism
  • Communication skills
  • Thinking skills

With the launch of these Skills Gain modules, New Brunswick now has a tailored training solution offered in a flexible format to meet industry expectations.

To learn more about the program, please visit tianb.com.

To access the training, please visit emerit.ca.

Tourism HR Canada is extremely fortunate to have secured three multi-year funded projects that will allow us to continue our global leadership in labour market intelligence, competency development and training, and innovative initiatives to broaden and diversify the potential labour market for tourism.

These projects, funded by Employment and Social Development Canada (ESDC) and Immigration, Refugees and Citizenship Canada (IRCC), are strategic initiatives that will build capacity and ensure the Canadian tourism sector has accurate and timely data and the professionals working in tourism jobs are able to access the most relevant and current training available anywhere.

The Tourism HR Canada team is currently developing working committees to assist in ensuring that these projects are driven by industry and other engaged stakeholders and that the resulting programming and resources developed are aligned with what the sector needs to improve its global competitiveness.

This is an initial call for involvement; over the coming months, we will continue to promote and advocate for widespread involvement on each of these initiatives.

Below is a short description of each project, who we’re looking to recruit as committee members, and what is expected of committee members. We have also included specific contact details for each project, should you want additional information.

Your involvement can be as flexible as you need. We are looking for broad, insightful, and strategic input from all committee members, but only to the extent that you have the time and opportunity to participate.

Destination EmploymentDestination Employment

The Project

A three-year initiative funded through IRCC focused on providing a labour market solution to the existing and projected accommodations sector labour shortages, and providing an opportunity for newcomers to Canada to get a foot in the door of an industry that is growing and provides opportunities in dozens of positions. Specific objectives include:

  • Employ 1,300 unemployed and underemployed newcomers in stable positions in the hotel industry
  • Provide support, guidance, and resources to ensure a fit between needs of the employer and the skills and abilities of the newcomer
  • Provide support, guidance, and resources to assist various stakeholders in the settlement services field to identify and place individuals in the program
  • Improve the human resources practices of employers in tourism’s accommodation sector to create “welcoming workplaces”
  • Increase newcomers’ knowledge about employment opportunities in tourism’s accommodation sector
  • Improve the workplace language skills (English or French) of the newcomer employees

Committee Needs

This committee needs to reflect the different project stakeholders. We require input and feedback from all perspectives to ensure continual improvement over the life of the project. Specifically, we’re looking to recruit:

  • Hospitality professionals (frontline, supervisor, manager, and executive roles all needed)
  • Representatives from immigrant serving organizations
  • Interested government officials (national, regional, local)
  • Representatives from associations serving the sector (provincial/territorial hotel associations, professional bodies)
  • Training /service providers (educators, researchers, trainers)

Projected Activities

  • Assist in guiding project activities
  • Exchange and share knowledge, ideas, and non-binding advice
  • Review plans, documents, and resources
  • Help identify additional project participants

To learn more or sign up, contact: destinationemployment@tourismhr.ca

Future Skills FrameworkFuture Skills Framework Logo

The Project

Funded by ESDC, the Future Skills Framework is a pan-Canadian competency framework for the tourism sector and its five constituent industry groups:

  • Accommodation
  • Food and Beverage Services
  • Transportation
  • Outdoor Recreation/Guiding/Meetings and Events
  • Travel Services

The framework is a dynamic, comprehensive collection of competencies and essential employability and social skills that will build on the occupational standards that Tourism HR Canada has operated with for the past 25 years. The framework will be a library of easily updated competency elements that will define current and future skills. Specific objectives will focus on:

  • Addressing skills gap and mismatch concerns in the tourism sector
  • Skills forecasting
  • Improving education and training provision
  • Adapting employee skills to present or emerging trends
  • Improving credentials or qualifications comparison

Committee Needs

This committee needs to reflect the different project stakeholders. We require input and feedback from all perspectives to ensure continual improvement over the life of the project. Specifically, we’re looking to recruit:

  • Tourism professionals (frontline, supervisor, manager, and executive roles all needed)
  • Interested government officials (national, regional, local)
  • Representatives from associations serving the sector (provincial/territorial hotel associations, professional bodies)
  • Training /service providers (educators, researchers, trainers)
  • Representatives from organized labour

Projected Activities

  • Provide input on competency contents
  • Provide input towards competency framework design
  • Identify partners for potential collaboration
  • Provide directional guidance on the operation of the project, including recommended outputs
  • Act as a source of guidance, information, and support
  • Raise matters of concern
  • Act as ambassadors for the project
  • Validate and ratify project outputs

To learn more, contact: futureskills@tourismhr.ca

To participate, click here.

Labour Market Intelligence/Research

The Project

Under this ESDC-funded project, Tourism HR Canada will develop a foundational labour market forecasting system that responds to the evolving workforce development challenges in the tourism sector. The seven specific initiatives are to:

  • Collect principal statistics on the 29 individual industries that make up the tourism sector to create an overall picture of the tourism labour force
  • Host annual forums, bringing together industry stakeholders to discuss priorities for the tourism labour force and create a yearly action plan against which to measure progress
  • Conduct a national salary and wage survey of tourism businesses
  • Identify occupations that could experience labour shortages due to skill mismatches or a lack of available workers
  • Update the Provincial-Territorial Human Resource Module (PTHRM)
  • Conduct new primary and secondary research at industry and regional levels to inform strategies for addressing systemic tourism workforce issues
  • Invest in technology that facilitates the collection and dissemination of information

Committee Needs

This committee is already in operation, but we are always looking for more people to contribute their expertise. This committee reflects those with a stake in the project’s outcomes. Specifically, we’re looking to recruit individuals from the following types of organizations:

  • Tourism businesses
  • Tourism industry associations
  • Government
  • Human resource organizations
  • Educational institutions
  • Tourism researchers

Projected Activities

  • Share existing labour market information from their own organizations and regions and share best practices
  • Identify partners for potential collaboration
  • Provide directional guidance to the operation of the project
  • Act as a source of guidance, information, and support
  • Raise matters of concern
  • Act as ambassadors for the project

 To learn more or sign up, contact: research@tourismhr.ca