A photo of two professional cooks in a commercial kitchen accompanies the text "Coming June 3: a new era for Canada's best tourism training and certification, Emerit by Tourism HR Canada."

A New Era for Emerit Training and Certification Launches June 3

Canada’s best tourism training and certification resources have undergone industry-informed enhancements to better serve Canada’s tourism sector. An all-new Emerit online learning platform and a suite of updated programming launches on June 3.

This launch arrives on the heels of Destination Canada’s new 2030 Tourism Strategy, aimed at improving Canada’s ranking as a global tourism destination and driving increased revenues for the sector.

Tourism HR Canada fully supports Destination Canada’s approach to work collaboratively to drive transformative growth, not just in terms of revenue, but in creating sustainable, meaningful experiences for visitors to Canada and tangible economic, socio-cultural, and environmental benefits for our communities. We see this renewal of our Emerit product offering as a pivotal collaborative activity—one where Tourism HR Canada’s vast experience in workforce development (National Occupational Standards, eLearning, and Professional Certification) can support the goal to move Canada to a Top 7 global destination by 2030.

Canada is blessed with an abundance and diversity of natural beauty and bucket-list destinations, but it is the people who elevate these experiences to ones that are remembered and shared who lead to growth in visitation. An integral part of the people equation is the service provided to visitors by the staff at Canadian tourism (and non-tourism) businesses—and that is the role of Emerit training and certification: ensuring world-class service and professionalism.

Efforts to boost our global ranking need to be two-pronged: marketing Canada’s amazing attributes in tandem with the actual experience—the engagements visitors have with the businesses they visit and the service they receive.  

Emerit resources reflect the most current skills, knowledge, and practices required to ensure Canada’s tourism workforce remains a competitive world leader.

Features of the new Emerit offering include:

  • Updated National Occupational Standards for 26 occupations
  • Modularized Occupational/Job Readiness eLearning
    • Workplace Essentials
    • Front Desk Agent
    • Line Cook
    • Housekeeping Room Attendant
    • *Supervisor
    • *Events Management

*= Coming in fall 2024

  • Modularized eLearning Business Resources
    • Make Safe – Mitigating Sexual Violence and Harassment in Tourism Establishments
    • Pathways to Indigenous Market Readiness (in partnership with the Indigenous Tourism Association of Canada)
  • Professional Certification
    • Hotel General Manager
    • Director of Housekeeping
    • Front Desk Agent
    • Line Cook
    • Housekeeping Room Attendant
    • Food and Beverage Server
    • Bartender
    • Heritage Interpreter
    • Reservations Sales Agent
    • Taxicab/Limousine Driver
    • Hunting Guide
    • Freshwater Fishing Guide
    • *Supervisor
    • *Events Management

*= Coming fall 2024

  • Work-Ready Credential and eLearning
    • Comprehensive learning modules (including micro-modules and other supports) to assist those entering the Canadian workforce for the first time, as well as those who may have faced barriers to employment in the past
    • Micro-exams that allow learners to have their skills assessed in small, convenient intervals to make the experience more flexible and accommodating and can lead to the national credential of Work-Ready

Look for more information on the launch of the all new Emerit in future editions of Tourism HR Insider, including details on specific products and other exciting announcements. Not an Insider? Sign up here.

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