Conference Highlights Canada’s Emerging Tourism Research Issues

Tourism HR Canada is proud to have been involved in this year’s successful Travel and Tourism Research Association (TTRA) conference, Propelling Smarter, Bolder Tourism, with our Labour Market Intelligence team exchanging ideas and experiences with other thought leaders from across Canada.

Held September 26-28 at the Halifax Convention Centre, the event saw almost 100 academics and practitioners from the tourism research community discuss pressing issues with the conference’s keynote speakers, such as the rise of smart tourism, the effect of cannabis tourism, the LGBTQ tourism market, and how to conduct research and collect data while maintaining the privacy of those whose data you collect.

Attendees also learned new techniques for turning their data into visuals that quickly communicate key insights to stakeholders.

Tourism Nova Scotia led delegates on a tour of Halifax’s downtown, with stops at the Five Fishermen, Citadel Hill, and the Halifax waterfront. Despite a deluge of rain, spirits were not dampened as attendees learned about the impact of Nova Scotia’s EXCELLerator program, which helps entrepreneurs create compelling visitor experiences for the free-spirited traveller. The tour showcased Halifax’s wealth of visitor attractions while offering key insights on building the tourism experiences of the future.

Tourism HR Canada would like to thank TTRA for its hard work putting together this year’s informative and engaging program. Look for future articles detailing how the conference’s topics will impact tourism businesses and employees—subscribe to Tourism HR Insider to get the latest delivered directly to your inbox.

Next year’s TTRA Canada Conference will be held in Saskatoon, Saskatchewan, from September 18 to 20, 2019.