Tourism HR Canada is a pan-Canadian organization with a mandate aimed at ‘building a world-leading tourism workforce’. Tourism HR Canada facilitates, coordinates and enables human resource development activities which support a globally competitive and sustainable industry and foster the development of a dynamic and resilient workforce.


To achieve this mandate, the organization responds to various labour market issues and invests in programs deemed necessary to address needs; for example:

  • Skills, productivity: e.g., identify required skills, conduct research, design workplace training for skills upgrading; looking at skills mismatch (e.g., supply/demand, skills attrition/obsolescence, skills deficits/surpluses, under-utilized skills)
  • Supply, attraction and aetention: e.g., promote jobs opportunities and tourism careers, articulate career paths, provide tools and guidance for employers, recognize ‘Employers of Choice’ who are exemplary with practice
  • Learner and labour mobility: e.g., develop qualifications frameworks, provide tools to facilitate valuation and credit transfer, establish recognition and reciprocity agreements with foreign credential-granting bodies
  • Labour market/human capital strategies: e.g., conduct research, develop plans, facilitate policy discussion
  • Professional standards: e.g., set competency standards, promote training standards
  • Employer investments in training: e.g., promote and support employer investments in employee training and professional development, demonstrate return on training investment
  • Improved curriculum to ensure graduates are better prepared and fit for employment demands: e.g., set guidelines for use by educators, conduct research on ‘skills in demand’, engage in academic advisory committees
  • Labour market adjustments: e.g., develop plans to address local/regional needs
  • Facilitate policy discussions: e.g., host fora, contribute to industry consultation events, participate in public policy consultation events
  • Quality assurance, program accreditation, rating programs: e.g., set quality standards, accredit programs, conduct quality audits