Tourism HR Canada

Another summer tourist season has wrapped up across Canada—one of the most successful in recent memory. A strong global economy coupled with international visitors avoiding the political turmoil in the United States resulted in a boom in both international and domestic tourists exploring Canada’s plethora of sights and activities. For most tourism employers, the ritual

The Canadian tourism sector continues to face a critical shortage of labour, with projections forecasting worsening conditions if the status quo remains unchanged. If more workers cannot be attracted to the sector, it risks losing its competitive edge as businesses cannot meet demand, service quality diminishes…and tourists go elsewhere. This information will come as no

With competition for labour intensifying, tourism employers are positioning themselves as desirable places to work and, relatedly, boosting the image of tourism employment as a whole. Marketing campaigns that seek to build an employer’s brand have been highlighting innovative HR practices and unique benefits, which help pique the interest of those who may never have

It’s an uphill battle. Ask most people what they think about tourism and hospitality jobs and you’ll likely hear about dead-end, low-paying, low-skilled work that serves only to pay the bills until something better comes along. This impression has been fostered across Canada for years, by everyone from parents, teachers, and guidance counsellors to politicians