Tourism HR Canada

Innovating Tourism Together: MOU to Foster AI Adoption in Tourism Workforce

A new collaborative relationship will support the advancement of artificial intelligence (AI) adoption within the tourism workforce. Tourism HR Canada and the Tourism AI Network have signed a Memorandum of Understanding (MOU) to strengthen the tourism sector’s capabilities through digital transformation, workforce development, and the integration of AI tools and curricula. The organizations commit their […]

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Canadian Tourism Labour Market Snapshot: January 2025

Recreation and Entertainment Pulls Sector Above 2019 Levels The tourism sector[1] in January 2025 saw a general decrease in labour force and employment over the previous month[2]. Employment saw a larger decrease than labour force, although both were modest (-1.4% and 0.9%, respectively). In more positive news, both indices had surpassed last year’s estimates by

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The Honourable Pascale St-Onge, Minister of Tourism

Tourism HR Canada Welcomes New Tourism Minister

Tourism HR Canada congratulates the Honourable Pascale St-Onge on her new appointments as the Minister of Tourism and the Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec. Minister St-Onge will act concurrently in these roles along with her role as Minister of Canadian Heritage. Tourism HR Canada looks forward

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New: Supervisor Professional Certification from Emerit

Tourism professionals can showcase their supervisory skills with a fully revamped Supervisor Professional Certification program from Emerit. Developed with invaluable input from supervisors actively working in a wide range of tourism businesses, this program reflects the current and emerging knowledge and skills needed to succeed as a supervisor. The program entails: Access to the National

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Tourism HR Canada Welcomes New Board Members

Tourism HR Canada is delighted to announce the appointment of two new directors to its board. Bringing a mix of experience in non-profits, governance, workforce development, and the tourism sector are Beth McMahon, President & CEO of the Hotel Association of Canada, and Tracy Breher, Vice-President, Destination and Workforce Development, at Tourism Saskatchewan. The new

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A collection of printed materials with graphs and charts are on a table, taking up most of the frame. One person's hand points at a document with a pen, while another person's hands are poised with a pencil above a sticky note. A third person's hand points at another document.

Research Advisory Council to Provide Guidance, Steer Collaboration

Tourism HR Canada’s Research Advisory Council will bring together key players from across the tourism ecosystem two to four times a year, to ensure labour market intelligence and general research activities continue to meet the sector’s needs. Tourism HR Canada recently reconvened the dormant Council on the recommendation of the Board of Directors. The first

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Canadian Tourism Labour Market Snapshot: December 2024

Tourism Sector Shows Improvement and Stabilizes The tourism sector[1] in December 2024 saw modest growth over the previous month[2], in both labour force (+1.4%) and employment (+1.9%). The sector was in a stronger position than last year, but remained between 98% or 99% of its 2019 levels. The net gain in tourism employment was relatively

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