Ahead of Difficult Times, Tourism Growth Slows The Canadian economy faces a rocky road ahead, in the face of unprecedented disruptions to the geopolitics of North America, and indeed around the world. The impacts that the coming changes will have on tourism are hard to predict: on the one hand, the value of the Canadian […]
Canadian Tourism Labour Market Snapshot: February 2025 Read More »
In December 2023[1], tourism businesses made up 6% of all businesses in Canada, employed 9.9% of all working Canadians, and accounted for around 3.8% of the national GDP (of which around 1.6 percentage points were attributable to tourism spending, and the remaining 2.2 to local customers). Tourism is big business by whichever metric you prefer,
Small and Mighty: Implications of Tourism Business Sizes Read More »
Canada’s tourism sector relies on timely, meaningful insights into employment data to help to secure the skilled, diverse workforce needed to strengthen Canada’s place as a top-tier global destination. Two of the country’s leading providers of tourism intelligence, Destination Canada and Tourism HR Canada, have announced a new Memorandum of Understanding (MOU) that builds on
Destination Canada & Tourism HR Canada Partner to Improve Tourism Workforce Data Read More »
A new collaborative relationship will support the advancement of artificial intelligence (AI) adoption within the tourism workforce. Tourism HR Canada and the Tourism AI Network have signed a Memorandum of Understanding (MOU) to strengthen the tourism sector’s capabilities through digital transformation, workforce development, and the integration of AI tools and curricula. The organizations commit their
Innovating Tourism Together: MOU to Foster AI Adoption in Tourism Workforce Read More »
Two of the most common myths around tourism employment are that it is (a) mainly for young people, and (b) low-paid and unreliable. In other words, tourism doesn’t offer careers, it only offers short-term jobs for a transient and inexperienced workforce. These misconceptions have been around for a long time. They certainly don’t help when
Money Matters: Attraction and Retention Read More »
Recreation and Entertainment Pulls Sector Above 2019 Levels The tourism sector[1] in January 2025 saw a general decrease in labour force and employment over the previous month[2]. Employment saw a larger decrease than labour force, although both were modest (-1.4% and 0.9%, respectively). In more positive news, both indices had surpassed last year’s estimates by
Canadian Tourism Labour Market Snapshot: January 2025 Read More »
Tourism HR Canada congratulates the Honourable Pascale St-Onge on her new appointments as the Minister of Tourism and the Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec. Minister St-Onge will act concurrently in these roles along with her role as Minister of Canadian Heritage. Tourism HR Canada looks forward
Tourism HR Canada Welcomes New Tourism Minister Read More »
Tourism professionals can showcase their supervisory skills with a fully revamped Supervisor Professional Certification program from Emerit. Developed with invaluable input from supervisors actively working in a wide range of tourism businesses, this program reflects the current and emerging knowledge and skills needed to succeed as a supervisor. The program entails: Access to the National
New: Supervisor Professional Certification from Emerit Read More »
The tourism workforce is an inherently diverse group. In 2021, the gender split matched that across the entire Canadian working population, but tourism employed a greater share of youth, immigrants, non-permanent residents, members of visible minorities, and speakers of multiple languages[1]. From a statistical perspective, this level of detail is most easily captured in the
International Talent in Canadian Tourism Read More »
Tourism HR Canada is delighted to announce the appointment of two new directors to its board. Bringing a mix of experience in non-profits, governance, workforce development, and the tourism sector are Beth McMahon, President & CEO of the Hotel Association of Canada, and Tracy Breher, Vice-President, Destination and Workforce Development, at Tourism Saskatchewan. The new
Tourism HR Canada Welcomes New Board Members Read More »
