Labour Market Information

Lost Momentum: Newly Released Data Shows the Rapid Tourism Job Growth COVID Interrupted

New information from the Tourism Human Resource Module (THRM) will soon be available on Tourism HR Canada’s website. The Tourism Human Resource Module is commissioned by Tourism HR Canada and produced by Statistics Canada. It provides statistics for the entire sector and each of its five industry groups from the years 2007 to 2019. Data […]

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Tourism Employment Gains Driven by Two Provinces

This February, employment in both tourism and the broader economy increased. This was the first monthly increase in tourism employment since August 2020 and the first increase in seasonally unadjusted employment across all segments of the Canadian economy since October. The seasonally adjusted data reports employment in Canada increasing by 259,000, while unadjusted employment, which

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Ongoing Tourism Job Losses Will Impede Recovery Efforts

Employment in both tourism and the broader economy fell significantly in January. The seasonally adjusted data reports employment in Canada dropping by 213,000, while the unadjusted (which we use to compare overall employment to tourism) shows a much steeper loss of almost half a million. Tourism employment decreased for the fifth month in a row,

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Has COVID Affected Canadians’ Perceptions of Tourism?

In 2017, Tourism HR Canada published the results of a survey asking Canadians about their perceptions of the tourism sector as a place of work. It showed that Canadians viewed many aspects of tourism positively, but held negative views as well. Many respondents had positive perceptions of tourism and would recommend it as a place

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Tourism Unemployment Hits Unprecedented Levels in 2020

Labour Force Survey Annual Highlights (2020) COVID-19 has had a massive negative impact on Canadian employment. At its peak, Statistics Canada estimated that over 5 million Canadians had either lost their job or had their working hours reduced by more than 50% due to the pandemic. COVID-19 hit the tourism sector particularly hard. Before the

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Watch: Workforce Shortfall – And What It Takes to Restart Canada’s Tourism Workforce

Tourism HR Canada’s latest webinar, Workforce Shortfall – And What It Takes to Restart Canada’s Tourism Workforce, is now available to view. We have been tracking the impacts of COVID on the tourism workforce, and the fallout on GDP and consumer confidence. Other research in collaboration with the Conference Board of Canada focuses on labour

Watch: Workforce Shortfall – And What It Takes to Restart Canada’s Tourism Workforce Read More »

Webinar: Workforce Shortfall – And What It Takes to Restart Canada’s Tourism Workforce

Tourism HR Canada has been tracking the impacts of COVID on the tourism workforce, and the fallout on GDP and consumer confidence. Other research in collaboration with the Conference Board focuses on labour projections: by sector, by region, and more. Tourism is facing staggering employment losses that far exceed the overall economy, and projections suggest

Webinar: Workforce Shortfall – And What It Takes to Restart Canada’s Tourism Workforce Read More »

Chefs working in a busy kitchen

Tourism Employment Losses Nothing Short of Catastrophic

Nearly 90% of Year-Over-Year Employment Losses in Tourism Tourism employment decreased for the third month in a row in December, falling by 56,700, a 3.5% decrease from November. (Data is from the week of December 6 to 12.) Tourism employment decreased in all provinces except in Quebec, where employment essentially flat, increasing by a miniscule

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747,950 or 1,900,323 – Just How Many Jobs Are There in Tourism?

Tourism jobs are defined by two numbers and both are from Statistics Canada—so why the two numbers and how is there a difference of over a million jobs? The first number, 747,950, is based on tourism demand; in other words, it’s based on visitor spending. This number comes from the National Tourism Indicators (NTI), which

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