August 2018

Tourism Labour Force Survey

Canadian Tourism Employment Monthly Snapshot – July 2018

  (seasonally unadjusted) In July 2018, the unemployment rate1 in the tourism sector was at 4.2%, which is 0.2% lower than the rate reported in July 2017, and lower than the previous month (June 2018), when the unemployment rate stood at 4.5%. At 4.2%, tourism’s unemployment rate was well below Canada’s seasonally unadjusted unemployment rate […]

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Santas on chairlift

Yes, Virginia, There Are Careers in Tourism

The Canadian tourism sector continues to face a critical shortage of labour, with projections forecasting worsening conditions if the status quo remains unchanged. If more workers cannot be attracted to the sector, it risks losing its competitive edge as businesses cannot meet demand, service quality diminishes…and tourists go elsewhere. This information will come as no

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Now Hiring: Building Tourism’s Employment Brand

With competition for labour intensifying, tourism employers are positioning themselves as desirable places to work and, relatedly, boosting the image of tourism employment as a whole. Marketing campaigns that seek to build an employer’s brand have been highlighting innovative HR practices and unique benefits, which help pique the interest of those who may never have

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Indigenous Tourism

Tourism Employs People in Every Province and Territory

Tourism HR Canada is making available new data on the tourism labour force in each province and territory in Canada. This data comes from the 2016 census and provides information on the demographics of the tourism labour market, including age, gender, work patterns, immigrant status, and education level. Across Canada, there were over 1.8 million

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TIAO-THRC MOU

Watch Your Language: Changing the Tourism Careers Narrative

It’s an uphill battle. Ask most people what they think about tourism and hospitality jobs and you’ll likely hear about dead-end, low-paying, low-skilled work that serves only to pay the bills until something better comes along. This impression has been fostered across Canada for years, by everyone from parents, teachers, and guidance counsellors to politicians

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