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Tourism Labour Action Plan for 2018

Annually, Tourism HR Canada brings together 60 or more industry representatives from across Canada from all tourism sectors. This year’s event was held in Ottawa in March, with the heads of national associations, employers, academia, senior representatives from the provincial/territorial tourism human resource organizations, various interest groups, and government officials participating in two days focused …

Tourism Labour Action Plan for 2018: Action 1

Reinforce value proposition beyond economic benefits, with a focus on social capital and cohesion, and promotion of multiculturalism and Canadian identity. Tourism HR Canada has often used the statement “Tourism is vital to Canada’s economy; it is a key driver of socio-economic progress” to help distinguish the sector over others facing labour shortages. Current data …

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Tourism Labour Action Plan for 2018: Action 2

Improve coordination on labour market research and analysis, building on existing initiatives and avoiding duplication. Forum participants identified labour market research and analysis as imperative to the sector’s success. Employment and Social Development Canada (ESDC) supports Tourism HR Canada’s labour market research initiatives, recognizing them as one of Canada’s “foundational labour market forecasting systems”. This …

Tourism Labour Action Plan for 2018: Action 3

Reinforce the priority of the development and engagement of an Indigenous workforce; focus on seeking resources to launch a comprehensive strategy. The Indigenous Tourism Association of Canada (ITAC) has been working with Tourism HR Canada for two years, singularly focused on mounting a pan-Canadian strategy aimed at increasing the number of well paying, sustainable Indigenous …

Tourism Labour Action Plan for 2018: Action 4

Develop more strategies to inform policy and programs aimed at helping the sector address labour market shortages. The success of the industry is contingent on addressing longstanding labour and skills issues. Tourism, like many other industries, is finding it increasingly difficult to find and retain qualified workers, and the challenge extends beyond Canada. Despite record …

New Memorandum of Understanding with TIAC Signals Growing Partnership

Earlier this month, the Tourism Industry Association of Canada (TIAC) and Tourism HR Canada (THRC) signed a Memorandum of Understanding (MOU) that leverages the strengths of both national organizations to better meet the needs of tourism operators and employers across the country. TIAC brings its proven track record as a strong advocate of Canadian tourism …