February 2022

Now Hiring: A Free Post-Pandemic HR Guide for Employers

Tourism’s workforce issues did not begin with the pandemic, but COVID has heightened and amplified the problem. The labour shortage is here to stay, and adapting to new circumstances must involve multiple strategies. There is a need for better utilization of tailored resources and supports, along with adapting business models and improving HR/human capital practices. […]

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Responding to the Labour Crisis

Pan-Canadian Tourism Workforce Recovery & Growth Task Force Tourism, at its core, is a people business and one that relies on a skilled workforce to capitalize on its economic potential for Canada. Re-opening tourism businesses and guiding their recovery requires an all-of-sector approach. A workforce recovery strategy will require flexibility, coordination, and resources to ensure

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More Job Losses, Unprecedented Decline, But Reason for Optimism

Statistics Canada’s latest Labour Force Survey data is from the week of January 9 to 15, 2022. The surge of Omicron over this period led to increased business closures and a loss of 200,000 jobs across the economy (based on seasonally adjusted data; unadjusted data shows a decline of 484,900 jobs from December to January[1]).

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A Dose of Reality, and a Prescription for Surviving a Chronic Shortfall of Workers

Enduring 24 months of the pandemic has led many tourism operators and workers to express feelings of despair, loneliness, and uncertainty. The collective and cumulative fatigue is evidence of a very tired workforce that needs a lot of support. The labour shortage is expected to be long-lasting—it may be a decade or more before the

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