Uncover Canada’s $12 Billion Leisure Travel Opportunity

Results from new national research indicate that 90 per cent of Canadian LGBT+ travellers intend to travel domestically this year amidst international travel uncertainty. Spending an average of $1,800 per trip, substantially more than other travellers, this represents a $12 billion leisure travel opportunity for a sector devastated by COVID-19.

Safety, through the freedom to be oneself, is the key factor for Canadian LGBT+ travellers’ destination choice. That’s why the Government of Canada is investing in the National LGBT+ Tourism Project – a set of inclusion workshops and market-ready seminars – to support the industry in welcoming these travellers.

Inclusivity is not just the right thing to do, it is good business!

Programming is available free for a limited time to help grow your customer base when it needs it the most.

Join Canada’s LGBT+ Chamber of Commerce, in partnership with Tourism HR Canada, for the digital Navigating LGBT+ Diversity and Inclusion in the Tourism Industry workshops, then the LGBT+ Market-Ready seminars. Afterwards, you could be eligible to participate in a Destination Audit and also a new Accreditation program to be publicly recognized for your important contributions.

LGBT+ inclusivity can be part of Canada’s comeback. Owner-operators and tourism staff are encouraged to register at cglcc.ca/workshops or contact tourismcommunications@cglcc.ca for more details.

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