Indigenous Tourism

The RISE Project Reaches New Heights at the International Indigenous Tourism Conference

By the Indigenous Tourism Association of Canada

The RISE project team was honoured to have been a part of the world’s largest International Indigenous Tourism Conference (IITC) last week in Kelowna, BC. In order for the Indigenous Tourism Association of Canada (ITAC) and Tourism HR Canada to provide Canada’s Indigenous tourism industry with the support that it requires, the RISE project aims to develop an accreditation program to help businesses and entrepreneurs in assessing and increasing their market-readiness while recognizing those that offer quality authentic experiences.

There has been great feedback and support for the RISE project so far. Here is what we’ve heard so far from the RISE survey, which was presented at the conference:

  • 90% believe that nationally recognized standards for Indigenous tourism should celebrate different readiness models
  • 94% believe that recognized standards can help guide our industry in achieving consistent, authentic Indigenous tourism experiences
  • 99% believe that the proposed recognition program should include tools and support for the industry

Your voice will continue to help guide our development process. We still would like to hear your thoughts about the RISE project, a new standards-based recognition program specifically designed to support the development and growth of Indigenous tourism in Canada. If you are interested in sharing your thoughts by participating in a one-on-one phone interview with our project team, simply click the link below and follow the instructions to choose an interview date and timeslot that work best for you.

Click here to schedule an interview.

Otherwise, please take five minutes to complete the online survey for a chance to win at $250 Visa gift card!

For more information regarding RISE, please contact

Si vous désirez recevoir cette information en français, veuillez communiquer avec l’équipe de projet en utilisant l’adresse courriel ci-dessus.

Scroll to Top