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Yes, Virginia, There Are Careers in Tourism

The Canadian tourism sector continues to face a critical shortage of labour, with projections forecasting worsening conditions if the status quo remains unchanged. If more workers cannot be attracted to the sector, it risks losing its competitive edge as businesses cannot meet demand, service quality diminishes…and tourists go elsewhere. This information will come as no …

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Numbers Game: Defining Tourism Employment Stats

Have you noticed that the number of people working in tourism seems to vary? You go to one presentation and there are 1.8 million people in tourism. At another, there are 1.78 million, and at yet another, the number drops to fewer than a million. And those are just the national numbers—forget the provincial and …

Now Hiring: Building Tourism’s Employment Brand

With competition for labour intensifying, tourism employers are positioning themselves as desirable places to work and, relatedly, boosting the image of tourism employment as a whole. Marketing campaigns that seek to build an employer’s brand have been highlighting innovative HR practices and unique benefits, which help pique the interest of those who may never have …

Indigenous Tourism

Tourism Employs People in Every Province and Territory

Tourism HR Canada is making available new data on the tourism labour force in each province and territory in Canada. This data comes from the 2016 census and provides information on the demographics of the tourism labour market, including age, gender, work patterns, immigrant status, and education level. Across Canada, there were over 1.8 million …

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Watch Your Language: Changing the Tourism Careers Narrative

It’s an uphill battle. Ask most people what they think about tourism and hospitality jobs and you’ll likely hear about dead-end, low-paying, low-skilled work that serves only to pay the bills until something better comes along. This impression has been fostered across Canada for years, by everyone from parents, teachers, and guidance counsellors to politicians …

Setting up for Success: Kick-Off Meeting for Hotel Jobs Initiative

Delivery partners met in Ottawa this week to kick-off the recently announced Employing Newcomers in Canadian Hotels Pilot Project, an exciting initiative to provide career opportunities for newcomers to Canada with hotel jobs in participating regions. This initiative will provide hotels with the qualified staff they require to meet demand and provide participants with an …