Bottom Line: Tourism Has Jobs to Fill

Since 2015, Tourism HR Canada has developed and released three reports on the expected demand for jobs in tourism and the ability of the Canadian workforce to fill those jobs. During these three years, tourism in Canada thrived. International tourist arrivals increased 9% from 2014 to 2015; and in 2017 Canada welcomed a record 20.8 million international visitors. The legacy of Canada’s 150th birthday and the Canada-China Year of Tourism in 2018 promise to lead to continued growth.


This demand creates new jobs—jobs that require workers to fill them. Our reports quantify how long-term demographic and economic trends affect the demand for tourism workers.

The first report, Bottom Line: Labour Challenges Threaten Tourism’s Growth, shows that spending on tourism goods and services in Canada could rise from $167 billion in 2010 to more than $287 billion in 2035. That spending will cause the demand for labour to grow 41 per cent, from 1.6 million jobs in 2010 to 2.29 million jobs in 2035. But with labour supply expected to grow only 25 per cent during the same period, 240,000 jobs would remain unfilled, stifling growth and impacting service in a globally competitive sector.

As a follow-up, a survey of Canadian perceptions towards tourism employment was conducted in the spring of 2016. The related report, Bottom Line: Perceptions of Tourism Employment, analyzes the experiences and skills obtained by those who have worked in the sector and examines Canadians’ views on strategies to fill the 240,000 jobs.

The most recent report, Bottom Line: Bridging the Labour Gap, quantifies the effect of strategies that could affect the 240,000-job shortfall. These actions include increasing Canada’s immigration intake, increasing the attractiveness of working in tourism and hospitality, and introducing workplace literacy and essential skills training.

The full reports and national summaries can be accessed on our emerit.ca website.

Get the Reports

Bottom Line: Labour Challenges Threaten Tourism’s Growth (June 2016)

Bottom Line: Perceptions of Tourism Employment (June 2017)

Bottom Line: Bridging the Labour Gap (March 2018)

National Summaries (available free of charge)

Bottom Line: Labour Challenges Threaten Tourism’s Growth

Bottom Line: Bridging the Labour Gap