Tourism HR Canada is a pan-Canadian organization with a mandate aimed at building a world-leading tourism workforce. Tourism HR Canada facilitates, coordinates, and enables human resource development activities that support a globally competitive and sustainable industry and foster the development of a dynamic and resilient workforce.

To achieve this mandate, the organization responds to various labour market issues and invests in programs deemed necessary to address needs; for example:

Skills, productivity, job design

  • Identify required skills, conduct research
  • Design workplace training for skills upgrading
  • Look at skills mismatches (e.g., supply/demand, skills attrition/obsolescence, skills deficits/surpluses, under-utilized skills)

Supply, attraction and retention

  • Promote jobs opportunities and tourism careers
  • Articulate career paths
  • Provide tools and guidance for employers
  • Recognize ‘Employers of Choice’ who are exemplary with practice

Learner and labour mobility

  • Develop qualifications frameworks
  • Provide tools to facilitate valuation and credit transfer
  • Establish recognition and reciprocity agreements with foreign credential-granting bodies

Labour market/human capital strategies

  • Conduct research
  • Develop plans
  • Facilitate policy discussion

Professional standards

  • Set competency standards
  • Promote training standards
  • Define required competencies

Employer investments in training

  • Promote and support employer investments in employee training and professional development
  • Demonstrate return on training investment
  • Improve training culture

Improved curriculum to respond to market demands

  • Set guidelines for use by educators
  • Conduct research on skills in demand
  • Engage in academic advisory committees
  • Ensure graduates are better prepared and fit for employment demands

Quality assurance, program accreditation, rating programs

  • Set quality standards
  • Accredit programs
  • Conduct quality audits

Facilitate policy discussions

  • Host fora
  • Contribute to industry consultation events
  • Participate in public policy consultation events

Labour market adjustments

  • Develop plans to address local/regional needs
  • Assess business and community labour markets