Labour Market Forum

Tourism HR Canada hosted its annual Labour Market Forum last week, welcoming over 300 delegates from across the country. This annual hallmark event highlights the pressing labour market challenges facing the tourism sector, providing perspective and inviting meaningful discussion and action.

Participants shared their experiences and insights on topics including the impact of COVID-19, mental health, inclusion and diversity, immigration, and education-industry links. Their feedback has already begun to contribute to recommended policies and strategies to help restart the workforce and enable the tourism industry to recover from the most catastrophic year on record.

A key takeaway from the event is the need for a national tourism labour market strategy—one that builds on the few local or regional efforts and addresses many items discussed at the forum. Such a strategy is instrumental for workforce planning at policy tables, at board tables, in businesses, and with academia.

An effective workforce strategy will be coherent and ensure a consistent focus and message, reflecting a common voice. It will help build targeted resources, reduce the chance of duplication, and enable groups to leverage funding from various sources. The strategy will be an all-of-tourism approach to reflect the scale and scope of the challenge, while accounting for regional differences.

Tourism’s restart can only happen if it has a skilled and functioning workforce. Other countries have plans for the sector—it’s simply a necessity to ensure we can rebuild a competitive, resilient, and inclusive workforce.

A pan-Canadian tourism workforce strategy is featured in our new Workforce Shortfall Report. This document outlines priority strategies to restart the tourism workforce and frames issues that are core to the revitalization of our tourism labour market: supply, skills, sentiment, and strategy.

We encourage you to read this report and connect with us to advance these strategies to build a resilient, competitive, and inclusive labour market.

Download your copy of the Workforce Shortfall Report.

Labour Market Forum, March 15 to 18, 2021

Registration is open for Tourism HR Canada’s annual Labour Market Forum, a free, virtual event to help create a more resilient and inclusive labour market.

Now in its fifth year, this premier event offers Canada’s tourism sector a unique opportunity to collaborate on improving workforce strategies, resources, and the capacity to implement them.

Tourism businesses, industry associations, educational institutions, media, and governments are all invited to examine skills and labour issues and strategize on initiatives to strengthen tourism’s future.

This year’s event centres on four pillars: Skills, Supply, Sentiment, and Strategy. These reflect the devastating impact of the COVID pandemic on the tourism sector as well as the need for innovative approaches to restart tourism in the face of dramatic labour losses.

Taking place March 15 to 18, 2021, programming covers such critical topics as COVID-19 recovery, mental health in the workplace, and engaging and supporting a diverse labour market. View the full schedule here.