Over the past three years, Tourism HR Canada’s research team has been closely monitoring and studying the shifting dynamics of the tourism workforce as the sector continues its post-COVID recovery. This work has involved a number of parallel and concurrent research activities, including:
- Regular surveys of business operators on their business conditions
- Regular surveys of the general population on their perception of working in tourism
- Monthly and annual analyses of tourism workforce trends
- Focus groups and interviews with employers from across the sector
- Production of the Tourism Human Resource Module, with Statistics Canada
- A careful examination of the 2021 census data around tourism employment
- Projections to 2040 on labour supply and demand in the sector, with the Conference Board of Canada
- Research and workplace recommendations around workplace mental health
- Examination of policy changes around immigration programs
We have been publishing reports on these activities regularly throughout the past three years, highlighted through our Tourism HR Insider newsletter and accessible through our LMI website. We also maintain interactive dashboards that allow more detailed snapshots of our tourism data, freely available on our website and through our Rapid reSearch tool, a platform which allows users to download customized data sets for their own research needs.
This report, Pulling Together: The Productivity and Skills Agenda, is a capstone reflection on the past three years of research. It identifies key themes that have emerged across the various strands of labour market research we’ve been doing, and identifies recommendations for policymakers, for businesses, and for further work in the tourism research ecosystem.