Tourism HR Canada is delighted to announce the appointment of two new directors to its board. Bringing a mix of experience in non-profits, governance, workforce development, and the tourism sector are Beth McMahon, President & CEO of the Hotel Association of Canada, and Tracy Breher, Vice-President, Destination and Workforce Development, at Tourism Saskatchewan.
The new directors’ elections were confirmed at Tourism HR Canada’s recent Annual General Meeting. They join a highly engaged and experienced board that plays an integral role in helping Canada’s tourism sector reach its full potential with a vibrant, diverse, skilled workforce. Tourism HR Canada plays a lead role in pan-Canadian attraction, retention, and skills development initiatives, as well as labour market intelligence.
Beth fills one of four seats in the national associations category, allocated for the Hotel Association of Canada. With over twenty years of executive experience, Beth has significantly grown and strengthened non-profit organizations by fostering collaboration and innovation among boards, members, and staff. An award-winning association leader, Beth is leading the Hotel Association of Canada (HAC) into an exciting new chapter of growth and advocacy.
Prior to joining HAC, she served as the Chief Executive Officer of the Canadian Institute of Planners (CIP), where she expanded membership by over forty percent and strengthened the organization’s position with government and key partners. She has also held leadership roles such as Vice President, Government and Public Relations, at the Canadian Vintners Association (now Wine Growers Canada).
A graduate of the University of Toronto with a Master’s in Environmental Studies from York University, Beth has also completed the IVEY Business School CommunityShift executive leadership program, underscoring her commitment to continuous professional learning.
Tracy fills one of four seats in the industry at-large category. Tourism Saskatchewan is a Treasury Board Crown Corporation responsible for developing and promoting tourism in the province. Its mandate includes education and training, product development, visitor services, and marketing. Tracy leads the team responsible for strengthening industry growth through planning and development support for businesses, as well as tourism education and training to address the challenges of a competitive labour market.
Tracy has diverse experience from past roles in communications, development, and marketing, always working to support strategic growth and business sustainability. She is a champion of advancing quality experiences through industry-validated training and brings focused accountability on program results.
“We benefit from a collaborative Board of Directors that is committed to ensuring smart, targeted strategies to support Canada’s tourism workforce,” said Philip Mondor, President and CEO of Tourism HR Canada. “The perspectives and expertise Beth and Tracy bring to the table will be invaluable as we continue to grow a resilient, competitive, and inclusive tourism workforce.”
Tourism HR Canada board and staff members thank outgoing directors Susie Grynol (formerly with the Hotel Association of Canada, now with Marriott International) and Jim Bence (Hospitality Saskatchewan) for their leadership and significant contributions, and look forward to ongoing collaboration.
Tourism HR Canada would like to thank all who put forward nominations.