The Tourism Industry Association of Nova Scotia (TIANS), in partnership with Aging Proactively, has proudly announced the certification of 22 of its member organizations as Certified Age-Friendly Employers (CAFE). This initiative marks a significant milestone in promoting age inclusivity across Nova Scotia’s vibrant tourism sector.
The groundbreaking CAFÉ pilot, launched in early 2023, aims to integrate senior workers more inclusively into the tourism workforce. Through the program, member organizations from all five tourism industry groups across urban and rural settings, have committed to creating welcoming environments for older adults. As a result of this effort, Nova Scotia is the first jurisdiction in Canada to offer the specialized business designation.
“This certification isn’t just a badge; it’s a declaration of our commitment to harnessing the talents and experiences of older workers,” said Darlene Grant Fiander, President of TIANS. “In a province where over 21.4% of the population is aged 65 and older, embracing age diversity is essential for our growth and sustainability.”
The certified members include notable names like the Halifax Marriott Harbourfront Hotel, Cabot Cape Breton, and the Annapolis Royal Historic Gardens, reflecting the diverse array of businesses dedicated to this initiative. Each of the designated organizations has implemented strategies ranging from flexible work arrangements, to specialized training programs, ensuring all employees, regardless of age, have the opportunity to thrive.
As Nova Scotia’s tourism sector continues to lead by example, the CAFE program stands as a testament to the province’s dedication to diversity and inclusivity, promising a more welcoming and supportive industry for everyone.