TourismRecovery.ca was launched by Tourism HR Canada in June to help the sector respond to the COVID-19 crisis by providing timely information and practical tools at no cost. Tourism businesses have asked for webinars to help guide them through some of the big topics.
Designed for business owners, operators, and entrepreneurs, the webinar series will feature topics from TourismRecovery.ca. Each one-hour session will include practical information and guidance on how to address issues that will help businesses recover, sustain operations, and be more resilient. Webinars are scheduled to start promptly at 2 PM Eastern Time.
Strategic Planning Framework for Business Continuity
Wednesday, October 14 – 2:00 PM ET
This business strategy webinar will look at a framework to help small businesses seek guidance on managing through the COVID crisis to help ensure they can survive, and to be sure they can adapt to new business realities.
Considering and Creating New Revenue Strategies
Wednesday, October 28 – 2:00 PM ET
Budgeting and finance concerns are top-of-mind for most businesses as they struggle to keep their doors open. This webinar will look at financial measures to help small businesses survive and build resilience and include tips on managing cash flow during lean times.
Building Strategic Community Partnerships
Tuesday, November 10 – 2:00 PM ET
Tourism’s revival and growth is dependent on the ability of tourism businesses to engage in community-led strategies. This webinar will look at how to harness resources to create a destination that is ready and willing to accept visitors. The session will include tips on building consumer confidence that will help bolster the efforts made by tourism businesses to be safe and welcoming.
Adapting to New Market Realities: Products, Pricing, Placement, Positioning
Tuesday, November 24 – 2:00 PM ET
With a focus on marketing and communications, this webinar will help small businesses revisit business strategies to align products and services with new and different markets. The session will include tips on developing a sales and marketing plan for new markets.
Workforce Power Session
Wednesday, December 9 – 2:00 PM ET
This webinar will help employers navigate challenging staffing issues, exploring ways to recalibrate the staffing structure, plans to help employees transition back to work or new roles, and best practices to support employees with managing difficult circumstances such as transitioning to different jobs or coping with mental health needs.
*Additional webinars may be added based on demand.