Produced by Statistics Canada, the Provincial-Territorial Human Resource Module (PTHRM) provides the following statistics for the tourism sector as a whole and for each tourism industry group: jobs, hours worked, compensation, and educational attainment. These statistics are available by sex, by work status, by age group, by immigrant status, and by occupation.
To provide annual estimates and eliminate the variability introduced by seasonality, the PTHRM uses the concept of full-year jobs to measure the size of the tourism sector. If a job exists for only part of the year (e.g., four months), it counts as the equivalent fraction of a job (1/3) for the year. This allows us to estimate annual job growth in tourism, while smoothing out the effect of seasonal jobs in the sector.
You can download a snapshot of the tourism sector as presented by the PTHRM, or you can get detailed data from the PTHRM through our Rapid reSearch tool, hosted on emerit.ca. Sign up for an account to gain access to the data.
The number of jobs reported in the PTHRM is different from the job numbers reported by Statistics Canada’s National Tourism Indictors (NTI).
The NTI reports on “jobs due to tourism”. These are all the jobs in Canada supported by the money tourists spend, and includes some jobs outside the tourism sector.
The PTHRM reports on “jobs in tourism industries”. These are all the jobs within all five tourism industry groups that can be further subdivided into the 29 specific industries that are considered part of the tourism sector. Many of these jobs are supported by local residents, particularly in industries such as food and beverage services and recreation and entertainment, which derive significant revenues from locals as well as tourists.
Tourism HR Canada will analyze and compile the information in the PTHRM to create specialized reports that are of interest to tourism stakeholders.
If you have questions about the data in the PTHRM, please contact firstname.lastname@example.org.