Additional Sources for Canadian Tourism Research

Tourism Industry Association of Canada

The Tourism Industry Association of Canada (TIAC) is the private sector advocate for the tourism industry. TIAC promotes tourism in Canada and promotes measures to help the industry grow. As part of this process, TIAC acts as a clearing house of information on tourism issues, publishing several reports, some available publicly and some available to members only.

Conference Board of Canada

The Conference Board of Canada (CBoC) conducts, publishes, and disseminates research on various topics of interest to Canadians. Best known for its research and analysis of economic trends, the CBoC also conducts research on organizational performance and public policy issues, ranging from health, to security, to governance.

Destination Canada

Destination Canada promotes Canadian tourism worldwide by marketing Canada as a tourism destination par excellence. As part of this, Destination Canada is dedicated to providing accurate information to the tourism sector by delivering and funding marketing and research initiatives that examine statistics, market knowledge, product knowledge, and trends and outlooks for the Canadian tourism sector.

Travel and Tourism Research Association (TTRA)

The Travel and Tourism Research Association is a global community of research professionals involved with the travel and tourism industry. The mission of TTRA is to improve the travel industry by supporting quality tourism research. TTRA has chapters around the world, including Canada.

The Canadian chapter of TTRA is dedicated to individuals interested in advancing the quality and effectiveness of tourism research.

Statistics Canada

Statistics Canada is the federal government department that produces statistics with the aim of better understanding Canada. To this end, it releases sets of reports and statistics, including several related to travel and tourism. Included amongst these are the National Tourism Indicators, which provide information that allows monitoring and analysis of tourism and its related activities in Canada.

A list of the North American Industry Classification System (NAICS) can also be found on their site. This is a comprehensive industry classification system that encompasses all economic activity. It is a hierarchical system that uses a six digit code of classification. The first two digits designate the sector. The third designates the sub-sector, the fourth the industry group, and the fifth the industry. Canada’s tourism sector comprises five industry groups; within these are 29 industries as defined by the NAICS.

Also available is the National Occupational Classification (NOC). This page provides a complete listing of all categories under which Canadian jobs are classified and their descriptions.

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