Tourism HR Canada and Culinary Tourism Alliance Launch National Workforce Partnership

Agreement will advance workforce development, labour market intelligence, and education and training for Canada’s culinary and agritourism sectors. OTTAWA, ON (August 19, 2026) — Tourism HR Canada and the Culinary Tourism Alliance (CTA) have signed a Memorandum of Understanding (MOU) formalizing…

Labour Force Survey Snapshot: July 2026

Tourism Continues to Deliver Strong Labour Market Signals. With the summer surge in full swing, the tourism sector[1] in July 2026 saw gains across labour force and employment over June[2]. Employment passed 2.3 million, a gain of nearly 90,000 from…

Solving Labour Shortages Starts by Looking Beyond Traditional Recruitment

The tourism sector has spent the past several years searching for workers. Many employers have increased wages, expanded recruitment efforts, and explored new labour pools—yet many positions remain difficult to fill. What if part of the solution isn’t finding more…

Labour Force Survey Snapshot: June 2026

Employment Grows as Summer Comes into Its Own. Although the number of Canadians visiting the United States has continued to edge up over recent months[1], many continue to choose to focus on other destinations for their travel plans. This trend…

What a Decade Can Teach You

By Joe Baker, Outgoing Director, Tourism HR Canada Board I have been thinking a lot lately about time. After nearly a decade serving on the Board of Directors for Tourism HR Canada, my time in that role has come to…

Get Instant Workplace Accessibility Advice at Weekly Virtual Drop-In

What changes when we stop viewing accessibility as simply accommodations, and start seeing it as a workforce strategy, business solution, and opportunity for innovation? Join our free virtual weekly drop-in clinic and find out! Every Tuesday between 1:30 and 2:30…

Labour Force Survey Snapshot: May 2026

Early Summer Employment Bump Sees Over 120k Workers Join Tourism The tourism sector[1] in May 2026 saw substantial gains over the previous month[2], with labour force growing by around 107,000 (+4.8%) and employment by around 123,000 (+6.0%). May coincides with…

Labour Force Survey Snapshot: April 2026

Industries Balance Each Other in Pre-Summer Ramp-Up The tourism sector[1] in April 2026 grew slightly over the previous month[2], with both labour force (+20,000) and employment (+12,000) gaining by less than one percent. April tends to mark a lag between…

Shape National Standards for Outdoor Guides

Now’s your chance to feed into a national occupational standard for outdoor guide! The Outdoor Council of Canada and Tourism HR Canada are seeking volunteers to participate in a two-hour virtual consultation session at the end of May to validate…

ITHQ Home To Quebec’s First SMART+ Accredited University Program

FOR IMMEDIATE RELEASE Tourism HR Canada recognizes Montreal’s Institut de tourisme et d’hôtellerie du Québec as leader in preparing students for success in rapidly growing industry. MONTREAL, QC (April 16, 2026)—The Institut de tourisme et d’hôtellerie du Québec (ITHQ) is…

Labour Force Survey Snapshot: March 2026

Accommodations Industry Gains Against an Overall Sector Decline. The tourism sector[1] in March 2026 saw declines in both labour force and employment from the previous month[2]. Both indices were, however, up on last year, and also on 2019 as a…

When the Classroom Meets the Arctic: Tourism Students Tackle Real-World Challenges at 2026 Case Competition

Twenty-seven students from three universities—Toronto Metropolitan University (TMU), the University of Guelph, and the Université du Québec à Montréal/Institut de tourisme et d’hôtellerie du Québec (UQAM/ITHQ)—recently gathered to compete in the annual Hospitality and Tourism Case Competition. Organized this year…