Growing a World-Leading Tourism Workforce

As Canada’s national HR organization working for the tourism sector, our goal is to support the growth of Canada’s visitor economy with a skilled, diverse, inclusive, and resilient workforce.

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Employers

Strengthen your team with labour insights, skills development, and HR tools.

Educators

Create industry-aligned programming and equip students for success.

Career Navigators

Inspire and plan employment and learning pathways in tourism.

Programs​

2 million

people working in tourism

CA

265,000

tourism businesses across Canada

10%​

of all working Canadians work in tourism

Labour Market Information

Tourism Employment Tracker

Discover how employment in Canada’s tourism sector is shifting month by month. The Tourism Employment Tracker offers interactive charts powered by customized Labour Force Survey data—giving you clear insights into employment, hours worked, and economic indicators across tourism industries.

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Tourism at a Glance

Start here for a quick overview of key tourism definitions, numbers, workforce stats, and industry groups.

Pulling Together: The Productivity and Skills Agenda

Discover key themes that have emerged across recent labour market research and explore recommendations to ensure tourism thrives.

Tourism Labour Force Survey (LFS)

Find monthly and annual insights into important labour market indicators and information on the working-age population in all provinces.

News

A young café worker is listening to a customer place an order. An older staff member stands to the side, smiling and watching the exchange.

Unemployment is a headline-grabber in the current Canadian news cycle: with geopolitical instability and economic unpredictability, many businesses are facing strong headwinds, and the threat of being laid off hangs over much of the Canadian workforce. Tourism may be slightly…

An airline ticket agent seated at the checkin counter hands a passport back to a traveller.

August is typically a busy month for tourism: it’s the end of summer, and many families take the opportunity for one last break before school and work return to normal in September. This year, of course, the season has been…

Upcoming Events

Tourism Industry Association of Manitoba Advocacy Forum

The Belong team joins TIAM to host an insightful afternoon on inclusive employment and workplaces in tourism.

Propel Student Work Placement Program Webinar

Join the Propel team for an overview of the program, including eligibility criteria, application process, and key dates.

Resources Hub

Workforce Management Engine

This interactive platform helps professionals and organizations apply industry standards to best suit their needs.

Immigration Hub

Access accurate, up-to-date information on immigration policies, procedures, and resources.

Compensation Insights

Find wage rates by region and industry, trends in perks and benefits, and resources to build an innovative compensation culture.
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About Tourism HR Canada

Tourism HR Canada is a pan-Canadian Workforce Development Council. Its mandate is aimed at growing a world-leading tourism workforce.

Partners

Tourism HR Canada works with businesses, educators, government agencies, and other stakeholders to improve HR-related activities within the tourism sector. For over 30 years, Tourism HR Canada has entered into strategic agreements that encourage sectoral and cross-sectoral cooperation, reduce duplication of effort, and address other challenges facing both the labour force and employers in Canada.