Looking for up-to-date information on the state of tourism? Each year, Tourism HR Canada conducts, updates, and publishes several major reports containing the most recent data of interest to members of the tourism sector.
This analysis summarizes some of the recent changes in immigration policy and draws attention to programs and pathways other than the Temporary Foreign Worker Program.
The tourism sector[1] in July 2025 grew by around 3% from where it stood last month[2], and was generally in a stronger position than last year. Given the strong economic headwinds facing the economy, and the decrease in visitors from the United States, domestic interest in travel seems to be enough to sustain the demand side of the equation, at least for the time being.
Over the past three years, Tourism HR Canada’s research team has been closely monitoring and studying the shifting dynamics of the tourism workforce as the sector continues its post-COVID recovery.
Tourism HR Canada has tracked the tourism workforce’s post-COVID recovery through surveys, focus groups, and data analysis. This report highlights key themes and offers recommendations for policymakers, businesses, and future research.
This report examines tourism operators’ compensation decisions over the three years leading up to 2024, influenced by the pandemic and labour market changes. While some businesses revamped offerings, others focused on survival, with every tourism business impacted by these challenges.
This study dives into Canada’s tourism labour market, revealing projections of supply and demand across regions and industries. It explores the impacts of labour shortages, including revenue loss and reliance on immigration, while offering insights into retention and employment scenarios.
Tourism HR Canada partnered with Skift Advisory (formerly Twenty31), a globally recognized market research firm with a deep expertise in tourism, to collect some perceptual information about how visitors think about service standards in Canadian tourism.
Access the results of a series of business intelligence surveys assessing labour market needs resulting from the pandemic, as well as gathering information to help support recovery.
In 2024, the Canadian tourism sector is showing more stability after a tumultuous 3+ years since the COVID-19 pandemic. Funded by ESDC, the LMI initiative’s final of five survey waves assesses labour market needs and tracks trends to support the sector’s recovery through 2024.
Understand where workplace mental health and psychological safety currently stand, and the direction that the sector must take to ensure that tourism remains an employment destination of choice.
Tourism HR Canada partnered with WorkInsights to survey tourism employees on workplace mental health and psychological safety, aiming to assess the current state and determine the steps needed to make tourism a top employment destination.
