Looking for up-to-date information on the state of tourism? Each year, Tourism HR Canada conducts, updates, and publishes several major reports containing the most recent data of interest to members of the tourism sector.
Over the past three years, Tourism HR Canada’s research team has been closely monitoring and studying the shifting dynamics of the tourism workforce as the sector continues its post-COVID recovery.
Tourism HR Canada has tracked the tourism workforce’s post-COVID recovery through surveys, focus groups, and data analysis. This report highlights key themes and offers recommendations for policymakers, businesses, and future research.
This report examines tourism operators’ compensation decisions over the three years leading up to 2024, influenced by the pandemic and labour market changes. While some businesses revamped offerings, others focused on survival, with every tourism business impacted by these challenges.
This study dives into Canada’s tourism labour market, revealing projections of supply and demand across regions and industries. It explores the impacts of labour shortages, including revenue loss and reliance on immigration, while offering insights into retention and employment scenarios.
Tourism HR Canada partnered with Skift Advisory (formerly Twenty31), a globally recognized market research firm with a deep expertise in tourism, to collect some perceptual information about how visitors think about service standards in Canadian tourism.
This study dives into Canada’s tourism labour market, revealing projections of supply and demand across regions and industries. It explores the impacts of labour shortages, including revenue loss and reliance on immigration, while offering insights into retention and employment scenarios.
Access the results of a series of business intelligence surveys assessing labour market needs resulting from the pandemic, as well as gathering information to help support recovery.
In 2024, the Canadian tourism sector is showing more stability after a tumultuous 3+ years since the COVID-19 pandemic. Funded by ESDC, the LMI initiative’s final of five survey waves assesses labour market needs and tracks trends to support the sector’s recovery through 2024.
Understand where workplace mental health and psychological safety currently stand, and the direction that the sector must take to ensure that tourism remains an employment destination of choice.
Tourism HR Canada partnered with WorkInsights to survey tourism employees on workplace mental health and psychological safety, aiming to assess the current state and determine the steps needed to make tourism a top employment destination.
What are Canadians’ attitudes and beliefs about working in tourism?
The COVID-19 pandemic caused Canadian tourism to lose nearly 1 million jobs, creating job market instability that likely made some Canadians hesitant to pursue or continue careers in tourism, affecting the sector’s appeal as a long-term career choice. This 2024 perception survey explores Canadians’ perceptions of tourism as a career path, marking the final of three annual surveys running through 2024.
