Workforce Recovery

Inspiring New Talent: Baxter Student Ambassador Program

Tourism HR Canada is a proud supporter of the Baxter Student Ambassador Program (BSAP). Established by Baxter Media, BSAP is the only travel and tourism student mentoring program of its kind in Canada, offering learning and networking opportunities for aspiring travel industry professionals. The program is currently open to students at 16 colleges and universities …

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Departures and Arrivals: Attracting Global Talent to Canada’s Tourism Sector

By Joe Baker, Tourism HR Canada Board of Directors Here we are at the beginning of another new year, looking ahead and doing everything we can to craft the next normal as we elevate Canada’s tenacious tourism sector through our most essential element: talent. In many ways 2022 felt like the turbulence one experiences on …

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Policy Shifts Take Aim at Worker Shortfall

A number of recent announcements from the Government of Canada address the ongoing labour shortage impacting employers across the country. Compared to the same month pre-COVID, tourism’s labour force has 154,800 fewer individuals, despite increasing demand for travel products and services. This gap impacts service levels, contributes to worker burnout, and impedes the full recovery …

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Addressing HR Barriers for Tourism Businesses

Finding practical, timely solutions to labour challenges was a key topic at the recent Travel Nunavut Conference & AGM. Dena Maxwell, Tourism HR Canada’s Director of Workforce Development, joined Clarence Synard, President, Baffin Regional Chamber of Commerce, and Shawn Lester, Owner, Lester Landau, to address HR Barriers for Tourism Businesses: How do we normalize hiring …

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Hybrid Work on the Rise—Is There a Fit for Tourism?

Working from home and hybrid work were necessities in many industries throughout the pandemic, and numerous employers have continued to offer these options. Tourism employment provides much less opportunity for this type of work, however roles within tourism operations—finance, marketing, HR, and others—could see these arrangements become more sought after. With stiff competition for labour, …

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Meeting

International Students? Or People of the World.

By Joe Baker, Tourism HR Canada Board of Directors What gives me enough expertise to reflect on the lived experience and value of international students in Canada? I spent nearly 15 years working in Canadian higher education at a critical time. A time when domestic interest in tourism and hospitality programming began to fade and …

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Generation Next: Exploring Promising Talent Pipelines

By Joe Baker, Tourism HR Canada Board of Directors A recently released CBC report details which industries Canadian workers are flocking to—and which ones they were fleeing. The report tracked the number of employees between January 2019 and July 2022 across 16 different industry sectors and ranked the sectors from those who saw the largest …

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Federal Tourism Growth Strategy: Workforce Recovery

In response to the Government of Canada’s consultation on the development of a post-pandemic Federal Tourism Growth Strategy, Tourism HR Canada submitted a suite of workforce recovery strategies with recommended, concrete, and measurable actions. Tourism, at its core, is a people business and one that relies on a skilled workforce to capitalize on its economic …

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Seize the Opportunity to Shape Workforce Strategies

The Government of Canada wants to hear from Canadian tourism stakeholders from coast to coast to coast as it charts the path forward for the sector. Innovation, Science and Economic Development Canada is conducting a public consultation on the development of a post-pandemic Federal Tourism Growth Strategy. The consultation period has been extended to August …

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