Tourism HR Canada partnered with Skift Advisory (formerly Twenty31), a globally recognized market research firm with a deep expertise in tourism, to collect some perceptual information about how visitors think about service standards in Canadian tourism. The first survey reached…
The Mid-Season Slump Returns The tourism sector[1] in November 2024 saw a moderate contraction from October[2], with labour force falling by around 32,000 people (-1.4%) and employment by around 44,000 (-2.1%). Both were in a stronger position than last year,…
In an earlier article, we presented some highlights of a survey carried out for us by Skift Advisory, looking at service expectations of Canadian travellers. Our survey found two clusters of respondents: those who seek out and expect to receive…
Join Tourism HR Canada on January 22 from 1:00 to 3:00 p.m. for Losing Ground: The Definitive Workforce Update, a can’t-miss webinar designed to provide critical labour market insights for Canada’s tourism sector. This “state of the union”-style presentation will…
Sector Edges Higher from September, but Gains Are Small The tourism sector[1] in October 2024 saw slight gains over the previous month[2], with labour force gaining around 28,000 people (+1.3%) and employment growing by around 18,000 (+0.9%). Both indices showed…
Fall Contraction in Both Labour Force and Employment With the summer conclusively drawn to a close, the tourism sector[1] in September 2024 saw a sharp decline in the labour market from August[2]. The labour force fell by just over 180,000…
The Caribbean Tourism Organization (CTO) and Tourism HR Canada have signed a memorandum of understanding (MOU) that will support and grow a skilled, sustainable tourism workforce in both regions. Announced at the recent Tourism Labor Market Forum held in Ottawa,…
Summer Cools Down Slightly from July August is generally a busy month for travel, although labour force and employment in the tourism sector[1] contracted very slightly from July[2]. Both indices were higher this August than in 2023, and while labour…
Summer Sees Continued Growth in Tourism Workforce With summer in full swing, the tourism sector[1] in July saw growth over the previous month[2], with high school students entering the workforce and the season shifting into higher gear. The sector was…
The Conference Board of Canada has published a new report, Small Business, Big Impact: Immigrant Hiring and Integration in Five Canadian Cities. The study aimed to gain insights into the wicked problems of persistent labour and skill shortages among small…
Tourism HR Canada President and CEO Philip Mondor recently delivered a keynote address at the 2024 International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Conference in Montreal. The event, which ran from July 24 to 26, brought together researchers…
Tourism HR Canada has published its latest labour supply and demand projections report—the final report of this series. This work was carried out by the Conference Board of Canada on behalf of Tourism HR Canada, and reflects statistical modelling of…
