On January 22, 2026, Tourism HR Canada and the Conseil québécois des ressources humaines en tourisme (CQRHT) formalized a memorandum of understanding (MOU) aimed at strengthening their collaboration on labour market intelligence (LMI) in the tourism sector.
Today’s workforce context is marked by persistent shortages, rapid changes in skills, and labour mobility issues. Access to reliable, consistent, and comparable data has become an essential strategic lever. This MOU is based on a shared conviction: to support sustainable growth in tourism, we need to better understand the realities of the labour market and equip decision-makers with solid, up-to-date analyses.
In concrete terms, this partnership will enable better coordination of research and analysis of the tourism labour market, reducing duplication of studies and promoting a more consistent interpretation of data, both in Quebec and across Canada. The two organizations will collaborate on:
- Joint research initiatives
- Dissemination of strategic information
- Harmonization of methodologies and analytical frameworks in tourism labour market research
The agreement also provides for increased collaboration in sectoral consultations to mobilize businesses and workers around key issues such as the skills of tomorrow, productivity, recognition of qualifications, and labour mobility. By combining their expertise and networks, CQRHT and Tourism HR Canada hope to strengthen the scope and impact of the data made available to the sector.
Ultimately, this alliance aims to support better-informed decisions for both employers and industry partners and to contribute to the development of a more resilient, skilled tourism workforce that is adapted to the realities of today and tomorrow.
“CQRHT and Tourism HR Canada are in direct contact with the realities experienced by tourism employers and workers. There is a growing demand for access to consistent, comparable, and actionable data. This alliance consolidates a key role: structuring labour market information to support informed, reality-based decisions.”
Xavier Gret, Executive Director, Conseil québécois des ressources humaines en tourisme
“This agreement reflects the strength of our long-standing relationship with CQRHT and our shared focus on supporting a world-class tourism workforce. By working even more closely, we can deepen our understanding of the rapidly shifting labour market and translate that knowledge into practical insights for employers, policymakers, educators, and industry leaders. In doing so, we aim to support smarter planning and long-term workforce sustainability, particularly for Quebec’s tourism sector.”
Philip Mondor, President and CEO, Tourism HR Canada