Daisy: Tourism Workforce Solutions
Explore skills. Shape careers. Strengthen tourism.
Whether you’re hiring, developing talent, teaching, counselling, or exploring your next career, Daisy can help. Daisy brings 450+ tourism competencies together in one interactive AI-enabled platform, giving you practical ways to understand roles, identify skills, compare careers, and build stronger connections between people and opportunities in tourism.
Your trusted source for industry-vetted skills and resources
Our framework was developed in partnership with over 500 industry experts from across Canada, ensuring it will meet the challenges of tourism’s current and future trends. With its ever-growing collection of real-world competencies and AI-powered tools, Daisy will contribute to a diverse, inclusive, and resilient workforce for years to come.
A smarter way to manage tourism talent
Daisy helps tourism organizations of all shapes and sizes address their HR needs.
Communicate job expectations in objective, observable terms.
Reliably and consistently assess job applicants.
Create reusable job ads and interview guides.
Map detailed career development plans.
Accurately gauge employee performance.
Identify and address performance gaps.
Develop training programs that align with industry needs.
Daisy is designed for:
Employers
Career Counsellors
Provide structured, competency-based gap analyses. Map out employment pathways. Recommend resources for career advancement.
Educators
Job Seekers
Provide consistent work guidelines to employers. Point HR professionals to innovative, useful tools. Strengthen the local workforce.
Tourism HR Organizations
Provide consistent work guidelines to employers. Point HR professionals to innovative, useful tools. Strengthen the local workforce.
Policy Makers
Use standardized competency information to support workforce policy. Identify skills gaps to inform policy priorities. Align program investments with emerging skills.
Access Daisy today to tap into tourism’s leading workforce management platform.
Tools to Meet Workforce Needs
Daisy includes a suite of interactive tools that allows you to navigate over 450 tourism skills—and put them to work for you.
Tourism Competency Framework
Daisy includes a suite of interactive tools that allows you to navigate over 450 tourism skills—and put them to work for you.
National Occupational Standards (NOS)
Explore nationally vetted expectations for select tourism occupations.
Job Description Generator
Easily create precise job descriptions to help recruit and retain the right employees for your organization.
Customized Occupational Profiles
Tailor a profile to accurately describe the role the way it works at your operation.
Job Comparisons
Discover the similarities and differences between two occupations to help individuals plan their careers.
Skills Checklists
Evaluate an individual’s abilities to assess promotion readiness or areas for development.
A competency-based approach
By leveraging competencies as building-blocks for workforce management, tourism stakeholders can unlock new opportunities for growth and quickly respond to changing industry needs.
Daisy ensures that these competencies can be applied in ways that reflect the unique conditions faced by each region, organization, and occupation.
Questions about Daisy?
Contact Tourism HR Canada at info@TourismHR.ca