Labour Market Information

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Research Advisory Council to Provide Guidance, Steer Collaboration

Labour Market Information, Leadership /

Tourism HR Canada’s Research Advisory Council will bring together key players from across the tourism ecosystem two to four times a year, to ensure labour market intelligence and general research activities continue to meet the sector’s needs. Tourism HR Canada recently reconvened the dormant Council on the recommendation of the Board of Directors. The first […]

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Canadian Tourism Labour Market Snapshot: December 2024

Labour Market Information /

Tourism Sector Shows Improvement and Stabilizes The tourism sector[1] in December 2024 saw modest growth over the previous month[2], in both labour force (+1.4%) and employment (+1.9%). The sector was in a stronger position than last year, but remained between 98% or 99% of its 2019 levels. The net gain in tourism employment was relatively

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Workforce, Inclusion, Education Key Themes at 2024 TIAC Tourism Congress

Belong, DEI, Education, Labour Market Information, Leadership, SMART, Workforce Recovery /

Tourism HR Canada congratulates the Tourism Industry Association of Canada (TIAC) on hosting yet another hugely successful Tourism Congress. Held this year in Vancouver, the event brought together tourism champions from across Canada to discuss key issues impacting the sector, explore innovative ideas, collaborate on actionable solutions, and celebrate the best of our industry. Workforce

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Familiarity Drives Independence: Domestic and International Travellers’ Service Expectations

Labour Market Information /

Tourism HR Canada partnered with Skift Advisory (formerly Twenty31), a globally recognized market research firm with a deep expertise in tourism, to collect some perceptual information about how visitors think about service standards in Canadian tourism. The first survey reached out to domestic travellers; the resulting report was published earlier this year, along with a short

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Canadian Tourism Labour Market Snapshot: November 2024

Labour Market Information /

The Mid-Season Slump Returns The tourism sector[1] in November 2024 saw a moderate contraction from October[2], with labour force falling by around 32,000 people (-1.4%) and employment by around 44,000 (-2.1%). Both were in a stronger position than last year, but remained between 1% and 2% below 2019 levels. A labour slump in November is

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International Travellers’ Service Expectations

Labour Market Information, Workforce Recovery /

In an earlier article, we presented some highlights of a survey carried out for us by Skift Advisory, looking at service expectations of Canadian travellers. Our survey found two clusters of respondents: those who seek out and expect to receive a lot of direct service from staff while travelling, and those who prefer to be

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Losing Ground: The Definitive Workforce Update

Labour Market Information, Webinar, Workforce Recovery /

Join Tourism HR Canada on January 22 from 1:00 to 3:00 p.m. for Losing Ground: The Definitive Workforce Update, a can’t-miss webinar designed to provide critical labour market insights for Canada’s tourism sector. This “state of the union”-style presentation will explore pressing workforce challenges, including persistent labour shortages, declining competitiveness, and the shifting policies shaping

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Two restaurant managers sit at a table discussing paperwork. One speaks while the other writes in a notebook. A laptop is on the table in front of them.

Canadian Tourism Labour Market Snapshot: October 2024

Labour Market Information /

Sector Edges Higher from September, but Gains Are Small The tourism sector[1] in October 2024 saw slight gains over the previous month[2], with labour force gaining around 28,000 people (+1.3%) and employment growing by around 18,000 (+0.9%). Both indices showed growth over last year as well, but remained slightly below 2019 levels. At the industry

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Canadian Tourism Labour Market Snapshot: September 2024

Labour Market Information /

Fall Contraction in Both Labour Force and Employment With the summer conclusively drawn to a close, the tourism sector[1] in September 2024 saw a sharp decline in the labour market from August[2]. The labour force fell by just over 180,000 people (-7.9%), while over 155,000 people left employment across the sector (-7.0%); the largest share

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Pictured left to right: Darlene Grant Fiander, President, Tourism Industry Association of Nova Scotia, and Executive Director, Nova Scotia Tourism Human Resource Council, and Chair of the Tourism HR Canada Board of Directors; Philip Mondor, President and CEO, Tourism HR Canada; Sharon Banfield-Bovell, Director of Resource Mobilization and Development, Caribbean Tourism Organization; and Joe Baker, Tourism HR Canada Board Member and Dean at the Okanagan College School of Business.

Caribbean Tourism Organization and Tourism HR Canada to Strengthen Tourism Workforce

Emerit, Labour Market Information, Press Release, Workforce Recovery /

The Caribbean Tourism Organization (CTO) and Tourism HR Canada have signed a memorandum of understanding (MOU) that will support and grow a skilled, sustainable tourism workforce in both regions. Announced at the recent Tourism Labor Market Forum held in Ottawa, Canada, the collaborative working relationship builds upon long-established tourism links between the two regions. The

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