Tourism Labour Force and Employment Slow in March The tourism sector[1] in March 2025 contracted slightly from the previous month[2], across both labour force and employment. Both indices were higher than they were last year (+2.1% and +3.0%, respectively), and around 1% higher than in March 2019. It is unlikely that the effects of ongoing […]
Canadian Tourism Labour Market Snapshot: March 2025 Read More »
Tourism Week in Canada is a time to shine a spotlight on one of our country’s most vibrant and people-driven industries. At the heart of tourism is a dynamic, diverse, two-million-strong workforce whose passion and dedication create memorable experiences for visitors from around the world. It’s people who bring Canada’s landscapes, cities, and stories to
Celebrating Tourism Week in Canada: A Tribute to the People Behind the Experiences Read More »
As part of its Belong initiative, Tourism HR Canada has conducted a range of research activities to provide a foundation for understanding individuals with disabilities in the tourism workforce, and to offer tailored recommendations to create accessible, inclusive workplaces and recruitment practices. A robust year-long process has included the collection and analysis of surveys and
Beyond Barriers: Insights into Tourism Workplace Disability Inclusion Read More »
Over the past three years, Tourism HR Canada’s research team has been closely monitoring and studying the shifting dynamics of the tourism workforce as the sector continues its post-COVID recovery. This work has involved a number of parallel and concurrent research activities, including: We have been publishing reports on these activities regularly throughout the past
Pulling Together: The Productivity and Skills Agenda Read More »
Ahead of Difficult Times, Tourism Growth Slows The Canadian economy faces a rocky road ahead, in the face of unprecedented disruptions to the geopolitics of North America, and indeed around the world. The impacts that the coming changes will have on tourism are hard to predict: on the one hand, the value of the Canadian
Canadian Tourism Labour Market Snapshot: February 2025 Read More »
In December 2023[1], tourism businesses made up 6% of all businesses in Canada, employed 9.9% of all working Canadians, and accounted for around 3.8% of the national GDP (of which around 1.6 percentage points were attributable to tourism spending, and the remaining 2.2 to local customers). Tourism is big business by whichever metric you prefer,
Small and Mighty: Implications of Tourism Business Sizes Read More »
Canada’s tourism sector relies on timely, meaningful insights into employment data to help to secure the skilled, diverse workforce needed to strengthen Canada’s place as a top-tier global destination. Two of the country’s leading providers of tourism intelligence, Destination Canada and Tourism HR Canada, have announced a new Memorandum of Understanding (MOU) that builds on
Destination Canada & Tourism HR Canada Partner to Improve Tourism Workforce Data Read More »
Two of the most common myths around tourism employment are that it is (a) mainly for young people, and (b) low-paid and unreliable. In other words, tourism doesn’t offer careers, it only offers short-term jobs for a transient and inexperienced workforce. These misconceptions have been around for a long time. They certainly don’t help when
Money Matters: Attraction and Retention Read More »
Recreation and Entertainment Pulls Sector Above 2019 Levels The tourism sector[1] in January 2025 saw a general decrease in labour force and employment over the previous month[2]. Employment saw a larger decrease than labour force, although both were modest (-1.4% and 0.9%, respectively). In more positive news, both indices had surpassed last year’s estimates by
Canadian Tourism Labour Market Snapshot: January 2025 Read More »
The tourism workforce is an inherently diverse group. In 2021, the gender split matched that across the entire Canadian working population, but tourism employed a greater share of youth, immigrants, non-permanent residents, members of visible minorities, and speakers of multiple languages[1]. From a statistical perspective, this level of detail is most easily captured in the
International Talent in Canadian Tourism Read More »
