Momentum Continues to Build in Tourism Employment. In spite of economic headwinds in the face of trade uncertainty, domestic tourism demand stayed strong into June, allowing the tourism labour market to maintain its momentum from May. Both labour force and…
Summer Employment Growth Led by Recreation and Entertainment, Accommodations In spite of ongoing economic tensions between Canada and its largest trading partner, the Canadian tourism sector[1] in May 2025 saw promising growth over the previous month[2]. Although tourism is less…
Sector Overall Grows, but Accommodations Industry Continues to Struggle The tourism sector[1] in April 2025 was in a stronger position than in March[2], showing growth in both labour force and employment, and a slight decline in the unemployment rate. The…
Tourism Labour Force and Employment Slow in March. The tourism sector[1] in March 2025 contracted slightly from the previous month[2], across both labour force and employment. Both indices were higher than they were last year (+2.1% and +3.0%, respectively), and…
Tourism Week in Canada is a time to shine a spotlight on one of our country’s most vibrant and people-driven industries. At the heart of tourism is a dynamic, diverse, two-million-strong workforce whose passion and dedication create memorable experiences for…
As part of its Belong initiative, Tourism HR Canada has conducted a range of research activities to provide a foundation for understanding individuals with disabilities in the tourism workforce, and to offer tailored recommendations to create accessible, inclusive workplaces and…
Over the past three years, Tourism HR Canada’s research team has been closely monitoring and studying the shifting dynamics of the tourism workforce as the sector continues its post-COVID recovery. This work has involved a number of parallel and concurrent…
Ahead of Difficult Times, Tourism Growth Slows The Canadian economy faces a rocky road ahead, in the face of unprecedented disruptions to the geopolitics of North America, and indeed around the world. The impacts that the coming changes will have…
In December 2023[1], tourism businesses made up 6% of all businesses in Canada, employed 9.9% of all working Canadians, and accounted for around 3.8% of the national GDP (of which around 1.6 percentage points were attributable to tourism spending, and…
Canada’s tourism sector relies on timely, meaningful insights into employment data to help to secure the skilled, diverse workforce needed to strengthen Canada’s place as a top-tier global destination. Two of the country’s leading providers of tourism intelligence, Destination Canada…
Two of the most common myths around tourism employment are that it is (a) mainly for young people, and (b) low-paid and unreliable. In other words, tourism doesn’t offer careers, it only offers short-term jobs for a transient and inexperienced…
Recreation and Entertainment Pulls Sector Above 2019 Levels The tourism sector[1] in January 2025 saw a general decrease in labour force and employment over the previous month[2]. Employment saw a larger decrease than labour force, although both were modest (-1.4%…
