Labour Market Information

Celebrating Tourism Week in Canada: A Tribute to the People Behind the Experiences

Discover Tourism, Labour Market Information /

Tourism Week in Canada is a time to shine a spotlight on one of our country’s most vibrant and people-driven industries. At the heart of tourism is a dynamic, diverse, two-million-strong workforce whose passion and dedication create memorable experiences for visitors from around the world. It’s people who bring Canada’s landscapes, cities, and stories to […]

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Beyond Barriers: Insights into Tourism Workplace Disability Inclusion

Belong, DEI, Labour Market Information /

As part of its Belong initiative, Tourism HR Canada has conducted a range of research activities to provide a foundation for understanding individuals with disabilities in the tourism workforce, and to offer tailored recommendations to create accessible, inclusive workplaces and recruitment practices. A robust year-long process has included the collection and analysis of surveys and

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Pulling Together: The Productivity and Skills Agenda

Labour Market Information /

Over the past three years, Tourism HR Canada’s research team has been closely monitoring and studying the shifting dynamics of the tourism workforce as the sector continues its post-COVID recovery. This work has involved a number of parallel and concurrent research activities, including: We have been publishing reports on these activities regularly throughout the past

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Small and Mighty: Implications of Tourism Business Sizes

Labour Market Information /

In December 2023[1], tourism businesses made up 6% of all businesses in Canada, employed 9.9% of all working Canadians, and accounted for around 3.8% of the national GDP (of which around 1.6 percentage points were attributable to tourism spending, and the remaining 2.2 to local customers). Tourism is big business by whichever metric you prefer,

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Destination Canada & Tourism HR Canada Partner to Improve Tourism Workforce Data

Labour Market Information /

Canada’s tourism sector relies on timely, meaningful insights into employment data to help to secure the skilled, diverse workforce needed to strengthen Canada’s place as a top-tier global destination. Two of the country’s leading providers of tourism intelligence, Destination Canada and Tourism HR Canada, have announced a new Memorandum of Understanding (MOU) that builds on

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Canadian Tourism Labour Market Snapshot: January 2025

Labour Market Information /

Recreation and Entertainment Pulls Sector Above 2019 Levels The tourism sector[1] in January 2025 saw a general decrease in labour force and employment over the previous month[2]. Employment saw a larger decrease than labour force, although both were modest (-1.4% and 0.9%, respectively). In more positive news, both indices had surpassed last year’s estimates by

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A collection of printed materials with graphs and charts are on a table, taking up most of the frame. One person's hand points at a document with a pen, while another person's hands are poised with a pencil above a sticky note. A third person's hand points at another document.

Research Advisory Council to Provide Guidance, Steer Collaboration

Labour Market Information, Leadership /

Tourism HR Canada’s Research Advisory Council will bring together key players from across the tourism ecosystem two to four times a year, to ensure labour market intelligence and general research activities continue to meet the sector’s needs. Tourism HR Canada recently reconvened the dormant Council on the recommendation of the Board of Directors. The first

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