Two of the most common myths around tourism employment are that it is (a) mainly for young people, and (b) low-paid and unreliable. In other words, tourism doesn’t offer careers, it only offers short-term jobs for a transient and inexperienced workforce. These misconceptions have been around for a long time. They certainly don’t help when […]
Money Matters: Attraction and Retention Read More »
Recreation and Entertainment Pulls Sector Above 2019 Levels The tourism sector[1] in January 2025 saw a general decrease in labour force and employment over the previous month[2]. Employment saw a larger decrease than labour force, although both were modest (-1.4% and 0.9%, respectively). In more positive news, both indices had surpassed last year’s estimates by
Canadian Tourism Labour Market Snapshot: January 2025 Read More »
The tourism workforce is an inherently diverse group. In 2021, the gender split matched that across the entire Canadian working population, but tourism employed a greater share of youth, immigrants, non-permanent residents, members of visible minorities, and speakers of multiple languages[1]. From a statistical perspective, this level of detail is most easily captured in the
International Talent in Canadian Tourism Read More »
Tourism HR Canada’s Research Advisory Council will bring together key players from across the tourism ecosystem two to four times a year, to ensure labour market intelligence and general research activities continue to meet the sector’s needs. Tourism HR Canada recently reconvened the dormant Council on the recommendation of the Board of Directors. The first
Research Advisory Council to Provide Guidance, Steer Collaboration Read More »
Tourism Sector Shows Improvement and Stabilizes The tourism sector[1] in December 2024 saw modest growth over the previous month[2], in both labour force (+1.4%) and employment (+1.9%). The sector was in a stronger position than last year, but remained between 98% or 99% of its 2019 levels. The net gain in tourism employment was relatively
Canadian Tourism Labour Market Snapshot: December 2024 Read More »
Tourism HR Canada congratulates the Tourism Industry Association of Canada (TIAC) on hosting yet another hugely successful Tourism Congress. Held this year in Vancouver, the event brought together tourism champions from across Canada to discuss key issues impacting the sector, explore innovative ideas, collaborate on actionable solutions, and celebrate the best of our industry. Workforce
Workforce, Inclusion, Education Key Themes at 2024 TIAC Tourism Congress Read More »
Tourism HR Canada partnered with Skift Advisory (formerly Twenty31), a globally recognized market research firm with a deep expertise in tourism, to collect some perceptual information about how visitors think about service standards in Canadian tourism. The first survey reached out to domestic travellers; the resulting report was published earlier this year, along with a short
The Mid-Season Slump Returns The tourism sector[1] in November 2024 saw a moderate contraction from October[2], with labour force falling by around 32,000 people (-1.4%) and employment by around 44,000 (-2.1%). Both were in a stronger position than last year, but remained between 1% and 2% below 2019 levels. A labour slump in November is
Canadian Tourism Labour Market Snapshot: November 2024 Read More »
In an earlier article, we presented some highlights of a survey carried out for us by Skift Advisory, looking at service expectations of Canadian travellers. Our survey found two clusters of respondents: those who seek out and expect to receive a lot of direct service from staff while travelling, and those who prefer to be
International Travellers’ Service Expectations Read More »
Join Tourism HR Canada on January 22 from 1:00 to 3:00 p.m. for Losing Ground: The Definitive Workforce Update, a can’t-miss webinar designed to provide critical labour market insights for Canada’s tourism sector. This “state of the union”-style presentation will explore pressing workforce challenges, including persistent labour shortages, declining competitiveness, and the shifting policies shaping
Losing Ground: The Definitive Workforce Update Read More »
