Familiarity Drives Independence: Domestic and International Travellers’ Service Expectations

Tourism HR Canada partnered with Skift Advisory (formerly Twenty31), a globally recognized market research firm with a deep expertise in tourism, to collect some perceptual information about how visitors think about service standards in Canadian tourism. The first survey reached…

International Travellers’ Service Expectations

In an earlier article, we presented some highlights of a survey carried out for us by Skift Advisory, looking at service expectations of Canadian travellers. Our survey found two clusters of respondents: those who seek out and expect to receive…