Help Shape the Post-COVID Future of Tourism & Hospitality

We need your input to help shape the future of our post-pandemic tourism and hospitality workforce.

As we reflect on the devastating and lasting effect that COVID-19 has had on our industry, we must also look forward to the future resiliency of our workforce. How will the landscape change post-pandemic? How will we attract and retain skilled workers? How will the sector rise above perceived stigma?

Tourism HR Canada, MDB Insights, and OTEC invite you to express your interest in participating in a cross-country focus group to be held in February. Feedback will assist in predicting future challenges faced by the sector and recommendations on how to overcome them.

In order to understand the specific challenges you will face post-pandemic and how we can best support you, we need to hear from employers, employees, and former employees from across the tourism and hospitality spectrum. Individuals with experience in any of these five distinct industry groups within the sector are encouraged to participate: accommodation, food and beverage services, recreation and entertainment, transportation, and travel services.

Register here to be considered for participation in an online focus group for your province (schedule below.) While we will involve as many individuals as possible, we will select a representative sample of the industry from those who register.

Please note, cross-Canada focus groups for current and former tourism employees will be held at a later date. Study results will be presented at Tourism HR Canada’s March Labour Market Forum.

Employer Consultation Sessions


Ontario, Quebec (English)

Date: Tuesday, February 16, 2021

Time: 12:00 PM-1:30 PM Eastern


Manitoba, Saskatchewan, Alberta, Territories (English)

Date: Tuesday, February 16, 2021

Time: 1:00 PM-2:30 PM Central, 12:00 PM-1:30 PM Mountain


Quebec (French)

Date: Wednesday, February 17, 2021

Time: 3:30 PM-5:00 PM Eastern


Employee (current or former) Consultation Sessions


Newfoundland, New Brunswick, Nova Scotia, Prince Edward Island (English)

Date: Wednesday, February 17, 2021

Time: 10:00 AM-11:00 AM Atlantic/10:30 AM-11:30 AM Newfoundland


British Columbia (English)

Date: Wednesday, February 17, 2021
Time: 10:00 AM-11:00 AM Pacific


Ontario, Quebec (English)

Date: Thursday, February 18, 2021

Time: 9:00 AM-10:00 AM Eastern


Manitoba, Saskatchewan, Alberta, Territories (English)

Date: Thursday, February 18, 2021

Time: 12:00 PM-1:00 PM Central, 11:00 AM-12:00 PM Mountain


For further information, please contact:

Ramon Smits, Tourism HR Canada, info@tourismhr.ca, 613-231-6949 x 258

Shelagh O’Donnell, Director, Marketing Communications, OTEC, info@otec.org, 416-622-1975