Research Advisory Council (RAC)
The Board of Directors of Tourism HR Canada has established a Research Advisory Council to inform and support the organization’s research efforts around labour market intelligence (LMI) and the broader context in which tourism workforce issues develop and may be resolved.


The Research Advisory Council (RAC) is a key partner across Tourism HR Canada’s research initiatives, and will provide strategic advice and practical recommendations to Tourism HR Canada on ongoing and emergent research priorities. The Council reflects and represents the diverse views and nature of the tourism labour market in Canada.
The RAC operates with respect for federal, provincial, and territorial jurisdictions, focusing on shared interests in labour market information. It provides evidence-based, outcome-driven advice, avoids duplicating efforts, and emphasizes financial responsibility by leveraging existing resources and partnerships.
The RAC includes stakeholders from the tourism ecosystem with expertise in research areas relevant to Tourism HR Canada. Member selection will ensure balanced representation across disciplines, industry groups, and regions. The RAC also prioritizes diversity, aiming to meet the 50/30 standards for the inclusion of women and underrepresented groups, to address systemic barriers in the tourism sector.
The RAC may be called upon by Tourism HR Canada’s leadership team, by the Board of Directors, by the research team, or by another interested party to provide additional insight or reporting on emergent issues related to research, as they arise.

Current RAC members:
Board, Regional & Sector Representatives
Baker, Joe
Dean, School of Business, Okanagan College | Kelowna Campus
Balayet, Farhina
Research and Data Visualization Manager, Hotel Association of Canada
Bax, Krista
CEO, go2HR
Butcher, Amy
Vice-President Stakeholder Relations and Engagement, Tourism Industry Association of Canada (TIAC)
Dubreuil, Michel
Research Lead, Destination Canada (DC)
Elliott, Chris
Chief Economist and Vice President, Research, Restaurants Canada
Ford, Juanita CHAIR
Chief Project Officer, Hospitality Newfoundland & Labrador
Lasevitz, Rafael
Coordinator, NIIP: Northern Immigration Integration Partnership
LeBel, Catherine
Director of University Training, Institut de tourisme et d’hôtellerie du Québec (ITHQ)
Siegwart, Andrew
President and CEO, Tourism Industry Association of Ontario (TIAO)
Usigbe, Philip
Senior Policy Analyst, Tourism Saskatchewan (Research & Planning)
Vaillancourt, Gabriel
Deputy Director General, Conseil québécois des ressources humaines en tourisme (CQRHT)
Tourism HR Canada Staff Representatives
Mondor, Philip
President and CEO
de Bruyn, Isabelle
Vice President, Labour Market Intelligence
Hazenberg, Evan
Director, Labour Market Intelligence
Shi, Yuanzhong
Labour Market Analyst
Zhou, Ying
Research Manager
For more information about the Research Advisory Council (RAC), please email us at info@tourismhr.ca