At Tourism HR Canada, we’re committed to supporting top-quality tourism-related education. That’s why we developed the SMART+ Accreditation Program—a flexible, inclusive approach that incorporates the real needs of today’s program providers, students, and employers.

Accreditation is a voluntary process where educational or credentialling programs are reviewed by a third party to determine whether they meet a set of established criteria. Programs that meet or exceed the criteria receive public recognition that confirms their quality, relevancy, and adaptability.

Our goal is to recognize high-quality tourism-related programs and give institutions clear, practical benchmarks they can use to strengthen and grow their offerings. Whether you’re looking to improve outcomes, align with best practices, or showcase your program’s excellence, SMART+ offers a structured, supportive pathway.