About Us
What We Do
Tourism HR Canada is a pan-Canadian organization with a mandate aimed at growing a world-leading tourism workforce. Tourism HR Canada facilitates, coordinates, and enables workforce development activities that support a globally competitive and sustainable tourism sector and foster a dynamic and resilient labour market.
A national workforce council with over 30 years of delivering impactful results, Tourism HR Canada collaborates with businesses, educational institutions, industry associations, organized labour, policy makers, equity-deserving groups, and others, with a focus on achieving timely, specific, measurable, and sustainable labour market solutions.
Skills, productivity, job design
- Identify required skills, conduct research
- Design workplace training for skills upgrading
- Look at skills mismatches (e.g., supply/demand, skills attrition/obsolescence, skills deficits/surpluses, under-utilized skills)
Learner and labour mobility
- Develop qualifications frameworks
- Provide tools to facilitate valuation and credit transfer
- Establish recognition and reciprocity agreements with foreign credential-granting bodies
Professional standards
- Set competency standards
- Promote training standards
- Define required competencies
Improved curriculum to respond to market demands
- Set guidelines for use by educators
- Conduct research on skills in demand
- Engage in academic advisory committees
- Ensure graduates are better prepared and fit for employment demands
Facilitate policy discussions
- Host forums
- Contribute to industry consultation events
- Participate in public policy consultation events
Supply, attraction and retention
- Promote jobs opportunities and tourism careers
- Articulate career paths
- Provide tools and guidance for employers
- Recognize ‘Employers of Choice’ who are exemplary with practice
Labour market/human capital strategies
- Conduct research
- Develop plans
- Facilitate policy discussion
Employer investments in training
- Promote and support employer investments in employee training and professional development
- Demonstrate return on training investment
- Improve training culture
Quality assurance, program accreditation, rating programs
- Set quality standards
- Accredit programs
- Conduct quality audits
Labour market adjustments
- Develop plans to address local/regional needs
- Assess business and community labour markets
Governance
Tourism HR Canada’s Board of Directors includes members from across the Canadian tourism sector, representing a wide range of stakeholders.
Annual Report
2023-2024
This year’s report covers the multitude of activities Tourism HR Canada undertook to support the success of the tourism workforce as it moved further from the impacts of the pandemic.
Tourism HR Canada provided frequent, timely insights into the labour market, developed programs and tools to advance the sector’s growth, and showcased the breadth and depth of employment opportunities in tourism, right across the country.
The organization collaborated with industry associations, governments, and others to ensure we all succeed in our shared goal of a resilient and prosperous Canadian tourism sector.
Quick Links
Joint Initiatives
Tourism HR Canada works with businesses, educators, government agencies, and other stakeholders to improve workforce-related activities within the tourism sector.
Membership
Tourism HR Canada brings people and organizations together to address vital workforce issues and build a competitive, sustainable tourism sector.
Research Advisory Council
The Council provides strategic advice and practical recommendations to Tourism HR Canada on ongoing and emergent research priorities.
Tourism Workforce Growth Task Force
The Task Force encourages an all-of-sector approach to address short-term and long-term systemic and structural issues impacting the tourism workforce.