The RISE of Indigenous Tourism: Supporting the Industry by Recognizing Excellence

RISE | Recognizing Canada's Best Indigenous Tourism ExperiencesBy the Indigenous Tourism Association of Canada (ITAC)

ITAC, in partnership with Tourism HR Canada, is looking to develop Canada’s first Indigenous tourism standards recognition program, entitled RISE. The goal of this project will be to support Indigenous tourism businesses of all kinds, from authentic cultural experiences to essential tourism services in Indigenous destinations to community-based initiatives in the planning stage. The outcome will be increased readiness for all businesses, entrepreneurs and organizations who participate, enhancing their ability to attract visitors and deliver memorable quality experiences. RISE will do this by providing precise, measurable, actionable, and easy-to-implement criteria to ensure that Indigenous tourism operators are wholly prepared for today’s travellers.

RISE is respectful of Indigenous cultural protocols, philosophies, and worldviews as defined by Indigenous Knowledge Keepers, and as such, will be developed through a collaborative process. In anticipation of the development of RISE, the project team is conducting a nation-wide engagement process to ensure that all Indigenous tourism stakeholders are given the opportunity to inform the development of the standards recognition program.

This is where you come in!

We would like to hear your thoughts, ideas and insights on what this new Indigenous tourism standards recognition program should look like. Your comments and opinions will contribute directly to ITAC’s new National Standards and RISE.  Your participation is greatly appreciated, and we cannot do this without you, so please take 5 minutes to complete our online survey for a chance to win a $250 Visa gift card!

Click here to complete the online survey.

If you are interested in sharing your thoughts by participating in a one-on-one phone interview, simply click the link below and follow the instructions to choose an interview date and timeslot that work best for you.

Schedule an Interview.

For more information regarding RISE, please contact ProjectRISE@IndigenousTourism.ca.

Complete the Online Survey!

If you would like to receive this information in French, please contact the project team at the email address above.